Ishmael's Corner

MARCH 10, 2015

The media property produced a quality product in the form of journalism with fresh takes. It was fitting that Gigaom communicated the news with raw honesty: “Gigaom recently became unable to pay its creditors in full at this time. We have clients who fall under the category we affectionately call “deep tech.”

Media 60

Media Construction Newspapers Technology 60

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. SiriusDecisions Summit is the must attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Buzzstream

MAY 16, 2024

So, you can do a Google search for something like industry + “blog,” articles,” or “resources.” Based on our previous example of the fishing industry, I already found several new blogs. I realized that this example is relatively straightforward, so let’s examine a type of guest post site I see a lot on the web: general news sites.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

Software 123

Software Pitching Ethics Privacy 123

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement.

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that? Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Yet new funding rounds are a dime a dozen. To maximize the news value and cut through the noise, you need the right funding announcement strategy. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. See this post for more PR storytelling tips.

How To 149

How To B2B Pitching Storytelling 149

NewsWhip

JUNE 10, 2021

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. It comes down to product launches. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. The New York Times. Gaining referral traffic for your site.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 27, 2011

But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. Im wrapping up my MA in PR and I find writing news releases incredible frustrating because everyone has their own formula. Thanks, but no thanks. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Pitching 111

Pitching Facebook Interviews Twitter 111

Doctor Spin

JANUARY 5, 2024

size: 35,000 in Sweden) Activation (Situation) : Dave is an environmentally conscious consumer who reacts to news stories about climate change and sustainability issues being shared on social media. Media Habits News Websites. Regularly follows most national news websites. Source: M/C Journal 1 Marshall, P.

How To 52

How To eBook Corporate Groups 52

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. Ask The Experts. So I jotted down a list of PR/digital/SEO/content marketing influencers. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115