article thumbnail

Is Media Relations Dead?

Bianchi Biz Blog

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

article thumbnail

What Is the Purpose of a Press Release? Plus, How to Pick the Best Press Release Distribution

PR Fuel

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square.

article thumbnail

Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What elements or characteristics do you look for in a story?

Meeting 81
article thumbnail

Wire Service Fraud: Are You Seeing It, Too?

Rock the Status Quo

I think it’s somewhat common, especially now that we don’t look for SEO results any longer. we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? What did I get in return for my money? What is wire service fraud?

article thumbnail

Wire Service Fraud: Are You Seeing It, Too?

Rock the Status Quo

I think it’s somewhat common, especially now that we don’t look for SEO results any longer. we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? What did I get in return for my money? What is wire service fraud?

article thumbnail

Should You Bother With Press Releases? Plus, How to Pick the Best Press Release Distribution

PR Fuel

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52