ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. After PRWeek Maja worked as an editor for consultancies.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. After PRWeek Maja worked as an editor for consultancies.

Interviews 60

Interviews Agency Industry Measurement 60

ImPRessions - Crenshaw Communications

MAY 29, 2018

Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. An early- stage company may not have a roadmap for reasonable expectations of activities like pitching, content, or earned media coverage. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

PRSay

OCTOBER 31, 2019

I recently had the chance to interview a producer who had worked at CNN for the last 18 years. She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. Get more media pitching knowledge from Michael Smart here.

Pitching 139

Pitching Video Engineering Web 139

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Or you meet an influential person whom you can tap later to speak on behalf of your business model or brand. Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms.

B2B 232

B2B Agency Energy Media Relations 232

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It’s all storytelling.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. What advice do you have for public relations pros who might want to pitch their client’s story to Star Tribune Magazine ? “We I did meet Gloria, but I forgot to have her autograph it!”. * * *.

Print 48

Print Newspapers Interviews Journalism 48

Shift Communications

OCTOBER 17, 2014

This means sitting in on a lot of meetings, listening for needs and opportunities. It’s because I’m running from call to meeting to call and so I don’t get a chance to witness, and to cheer, for the wins as they happen. If we’re not getting results, it’s usually either a storytelling issue or a target issue. To your clients.

Agency 146

Agency Pitching Training Meeting 146

Bianchi Biz Blog

MARCH 11, 2024

The more people I get to interview, the merrier. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. What advice do you have for PR people that want to pitch you? As a journalist I ask questions, but I view the interview as a conversation.

Automotive 92

Automotive Meeting Report Journalism 92

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? I once had a client stand up in a meeting, bang on the table, and bellow, “ For Christ’s sake — how difficult is it to get in The Times? ” Advertorial versus editorial.

Publicity 36

Publicity How To Agency Pitching 36

Ishmael's Corner

JUNE 8, 2015

Every day I had the opportunity to meet aspiring filmmakers and marketers from all around the world in the Marché du Film. In public relations, this lives in the art of pitching. The best way to do this is by eliminating unnecessary words and using a hook at the beginning of a pitch that conveys the main point in a compelling way.

Communications 60

Communications Film Guidelines Pitching 60

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It’s important to have an experienced team of professionals who understand the nuances of the technology industry and can create a tailored plan that meets your goals. A Tech PR agency can help you do this.

Strategy 62

Strategy Brand Branding Technology 62

PR Job Coach

NOVEMBER 26, 2020

He advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling.

Pitching 140

Pitching B2B Infographics Study 140

Communications Conversations

AUGUST 31, 2018

And, more to the point, I’ve been MEETING with more of these people. Others I’m meeting for the very first time. I’d also call or meet sources – trying to find stories. P.S. why are there so many meetings. But, in general, reporters don’t want a product pitch on a press release. A lot of things.

Media 112

Media Journalism Report Video 112

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. When you meet Justin, you know there is something special about him. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS. Justin McClanahan, @MNrube.

Sports 0

Sports Leadership Internal International 0

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Tailor your pitches and programs to focus on securing coverage in the outlets that are important to your audiences. This can enhance the chances of your content being picked up and shared.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

First came a White House meeting, followed by a CNN town hall and a 17-minute school walkout in March. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

Contently - Strategy

JANUARY 9, 2019

When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over. One way to ensure your creators are inspired and interested is to keep your content calendar filled with stories they pitch themselves.

Video 111

Video Brand Branding YouTube 111

Rock the Status Quo

FEBRUARY 3, 2015

After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. Put on your storytelling cap and head over to my website to choose your questions! We also have a philosophy of “continuous recruiting” – I’m always meeting with people even if we don’t have an opening.

Agency 100

Agency Advertising Advertising Twitter 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115