Remove Internal Remove Interviews Remove Media Relations Remove Viral
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Behind the Headlines With Matt Sutton

Cision

If you’re not providing the media with anything of value, they won’t give your story a second glance. In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Social media is incredibly important.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information.

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2016 – A Year in Traditional Media

Shift Communications

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Finally, three months later, we got the interview on the books.

Print 60
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Media 102? A brief update to media 101

PR in High Definition

And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews. As such, this makes them a target in public relations campaigns. The age of social.

Media 54
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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. How will they deal with the media? Will you hold an external or internal press conference? 5. Make a plan for communicating with the media. What is a PR Crisis Plan? Your brand could be dragged through the mud.

Crisis 62
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 101
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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. A professional PR and social media team couldn’t have planned it better. But there was a method – and a message – to IHOP’s madness.

Fashion 255