OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Education 98

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. or you as the PR person do the interview.

Interviews 174

Interviews Real Estate Media Pitching 174

Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo.

Pitching 120

Pitching How To Brand Branding 120

Bianchi Biz Blog

JANUARY 8, 2024

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

OCTOBER 9, 2023

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. What advice do you have for PR people that want to pitch you? area locals, A Sound of Thunder. Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot. I also enjoy travel writing.

Journalism 114

Journalism Automotive Interviews Writing 114

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Some podcast audiences are even larger than local broadcast markets. Trying to sell your client on the value of podcasts?

Media Relations 117

Media Relations Publicity Media Blogging 117

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. To be sure, it was a good pitch, but so were the others.

Pitching 111

Pitching Media Relations Survey Advertising 111

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. How to pitch the media. So that is this week’s PR tip.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Bianchi Biz Blog

MARCH 11, 2024

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. The more people I get to interview, the merrier. What advice do you have for PR people that want to pitch you? As a journalist I ask questions, but I view the interview as a conversation.

Automotive 92

Automotive Meeting Report Journalism 92

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience.

Radio 74

Radio Television Media Local 74

Reputation Us

AUGUST 28, 2015

A potential media opportunity can strike at any moment. Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine.

Interviews 60

Interviews Media Local Pitching 60

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors). 31: Nicole Wojno of UserIQ. Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media.

Pitching 58

Pitching Media Journalism Data 58

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. “There is a lot of creativity and value to be had in media tours. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

JUNE 21, 2021

I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. This month, June, marks seven years working full-time for local newspapers. years covering local communities and later business.

Meeting 95

Meeting Report Automotive Real Estate 95

Bianchi Biz Blog

AUGUST 9, 2021

I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News. What advice do you have for PR people that want to pitch you? Pitch features with good people within companies, not just products.

Transportation 96

Transportation Meeting Automotive Report 96

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB?

Pitching 0

Pitching Energy Media Relations Social Media 0

Deirdre Breakenridge

APRIL 6, 2015

We investigated 10 areas of interest – mainly focused on media relations (a sensible place to start). Four themes really stood out: Media Personality. The local experts we spoke to described New England reporters as ‘distrustful of PR efforts’ and ‘bordering on cranky’. The Rules: Media Hospitality. PR practice.

Local 150

Local Internal International Pitching 150

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 101

Survey Report Media B2B 101

Landis PR

MARCH 29, 2021

During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change. What advice do you have for PR people who want to pitch you?

Meeting 96

Meeting Media Local Interviews 96

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Rock the Status Quo

SEPTEMBER 16, 2015

It wasn’t a c-level position, which meant it would have very little importance from a media perspective. Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Bianchi Biz Blog

AUGUST 7, 2023

She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. What advice do you have for PR people that want to pitch you? I’ll reply to that email probably 100 times out of 100, regardless of how off-base the pitch might be.

Journalism 79

Journalism Meeting Newspapers Automotive 79

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. What are the keys to media relations success? Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet.

Leadership 120

Leadership Local Pitching Social Media 120

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Along the way, I met some tremendous people – folks I worked alongside in local TV who are now well-known nationally. Take them to coffee.

Television 120

Television Public Affairs Pitching Healthcare 120

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. Who are some of your clients?

Local 94

Local Course Community Interviews 94

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. For those plying the lost art of media relations (i.e.,

Pitching 43

Pitching Journalism Tools Agency 43

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. It is, after all, called Media Relations. It is, after all, called Media Relations. What’s the secret? Start right now to create and maintain them.

How To 100

How To Media Case Study Resources 100

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62