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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Support employer branding.

B2B 334
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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

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10 Easy Ways to Leverage Press Coverage

Cision

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. Instead, play an active role in getting the most out of the coverage. Share on social media.

LinkedIn 120
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What’s the One Thing?

Cision

The locals loved the story. It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! The employees wanted him back and weren’t going to work until he was. More importantly, they acted and joined the unfolding story. The media loved it. What a story!

Employee 120
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Behind the Headlines With Kim Spear

Cision

Learn how to defend your brand in real time with Cision’s free white paper! One of my clients at the time was a top tier Olympic Games sponsor and despite the uncertainties being played out on the international stage, the sponsorship program plan in China went off without a hitch. Does PR differ across countries?

Local 120
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Taking control of your corporate branding

Presspage

They include general and specific instructions for press releases (format, layout, tone of voice, boilerplate), rich media (formats, sizes, resolutions, styles) and templates for documents like brochures and white papers. A good example of a company who is ensuring a consistent branding, is Velux.

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Behind the Headlines With Stuart Pfeifer

Cision

Learn how with our brand journalism white paper! My daily newspaper of choice is… the Los Angeles Times for local news, The New York Times for exceptional writing, national and international news and The Wall Street Journal for business coverage. What do you hope to accomplish in your new role at Sitrick & Co.?