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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

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Behind the Headlines With Stuart Pfeifer

Cision

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Learn how with our brand journalism white paper! I always thought I’d be… a newspaper reporter. So when I had an opportunity to join Sitrick & Co.,

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Behind the Headlines With Kim Spear

Cision

Learn how to defend your brand in real time with Cision’s free white paper! One of my clients at the time was a top tier Olympic Games sponsor and despite the uncertainties being played out on the international stage, the sponsorship program plan in China went off without a hitch. Does PR differ across countries?

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.