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Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it. According to the American Press Association , “Creating a good story means finding and verifying important or interesting information and then presenting it in a way that engages the audience.”

Report 170
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Taking Local Stories National

PRSay

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. I know exactly how she feels.

Local 100
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The 22 Responsibilities of PR and What They Entail

Onclusive

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Finally, ensure you package the offer in a compelling way that doesn’t reveal too many insights that would potentially preempt any information in the interview. Securing media interest is only the first step. It’s also wise to double-confirm all information and make sure both parties can contact one another directly.

Media 294
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Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report

PRSay

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 167
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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information. Learning from the past.