Sword and the Script

APRIL 13, 2019

Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” Comment: The survey data about engagement in digital reflects my experience over the course of my career. click image for higher resolution ).

Study 114

Study Survey Infographics B2B 114

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I. It’s not the only study to point to this trend.

Creativity 77

Creativity Study Survey Advertising 77

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Also, look for link opportunities from websites whose technologies or data you may utilize. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by.

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Also, look for link opportunities from websites whose technologies or data you may utilize. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Also, look for link opportunities from websites whose technologies or data you may utilize. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

PR 20/20

OCTOBER 31, 2017

The survey takes roughly 10 - 15 minutes to complete, and will deliver your score in the following core areas: Performance. Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Contently conducts an annual survey at the end of every year to test assumptions about our audience. I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 101

Software Reddit Marketing Survey 101

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Moving Beyond The Limitations of Traditional PR Metrics.

Measurement 75

Measurement How To B2C Infographics 75

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Foster a learning culture.

How To 60

How To Software System Employee 60

PR Fuel

OCTOBER 16, 2018

If JunkTech’s web site tells me that the company is a member of the Greater Kenosha Regional Technological Society, I’m more likely to contact JunkTech and give them some publicity instead of waiting to make contacts with the Society itself. I am by no means a technology expert, but I do cover the technology sector.

Web 40

Web Pitching Local Report 40