Infographics Internal Measurement Software 
Sword and the Script
DECEMBER 28, 2022
Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%
Sword and the Script
NOVEMBER 9, 2021
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. billion PR software market. billion PR software market.
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Deirdre Breakenridge
SEPTEMBER 3, 2014
At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. I discovered.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.
Contently - Strategy
SEPTEMBER 21, 2018
Visual assets like infographics are more expensive.) Doing that with a dozen core pieces of software is a lot easier than managing 30. It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. Using too many tools. Analyzing the wrong data.
Shift Communications
AUGUST 12, 2015
Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement.
PR 20/20
JUNE 27, 2017
If you have paid SEO software, such as HubSpot , Moz Pro or BrightEdge , use these tools to find the topics you’re already ranking for in the top two pages (positions one through 20). You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Play to Your Strengths: Picking Your Target Keywords.
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