5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 295

Leadership Industry Conference Trade Shows 295

Deirdre Breakenridge

AUGUST 9, 2017

With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life. ET, for “behind-the-scenes” look at the life of a summer intern.

Internal 170

Internal International System Financial 170

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. Industry awards are an important part of a PR strategy, especially for B2B brands. And industry awards programs often value newness. At Crenshaw, we can and do win industry awards this way.

Industry 170

Industry Case Study B2B Resources 170

Agility PR Solutions

MAY 2, 2022

Although any company can implement gamification into its operations, there are some industries where it works better than others. When companies in the following industries add gaming elements to the everyday tasks of their employees, they shift the workplace in the right direction.

Internal 78

Internal International Retail Employee 78

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Pay attention to anecdotes from managers.

Internal 97

Internal International Employee Leadership 97

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

Internal 152

Internal International Media Pitching 152

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. and having a game plan to maximize relationships in each market. We’ve also made it standard practice to understand how the press operate in different markets. are they covered often, positively?)

Internal 147

Internal International Skype Meeting 147

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 170

Leadership Industry Conference Trade Shows 170

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Here are 10 takeaways from this most important industry conference: 1. On creativity: “Recognize the importance of marketing partnerships. I’m a big naysayer of sponsorships; I think it’s the lazy man’s marketing.

Conference 111

Conference Internal International Storytelling 111

Shift Communications

FEBRUARY 14, 2018

While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Senior Account Executive (Previously PR Intern on the consumer team). Compete with yourself.

Internal 102

Internal International Employee Meeting 102

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 96

YouTube Marketing Local Chemicals 96

Agility PR Solutions

MAY 28, 2024

Is the PR industry in danger of losing access to budgets and being pushed further to the edge of the marketing matrix? For the third time? Yes, but we can stop it.

Internal 121

Internal International Agency Industry 121

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Chief of marketing knowledge, private fundraising & partnerships division at UNICEF, Omar Mahmoud , says: “They’re a way of communication.

Internal 120

Internal International Measurement Analytics 120

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108

Marketing Newspapers Print Local 108

Action PR

OCTOBER 3, 2019

Perhaps your brand is extending its reach by working with global markets or you’ve got a new product you want to share with the world. Looking for the right international media contacts can seem like a daunting task, but with these six steps you can get yourself off to a flying start. Do your research. Create a tailored pitch.

Internal 55

Internal International How To Media 55

Critical Mention

JULY 13, 2021

The Earned Media Suite also includes a Media Contact Database, Podcast Monitoring, Online News Tracking and access to Licensed Content, making it the most complete PR and Communications solution on the market. I also can’t say enough about the work that our engineering, product and DevOps have done.

Instagram 156

Instagram Industry Media Analytics 156

The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. Thus, I had sub-zero idea what a full-time PR internship would look like, let alone the day-to-day asks of the industry. The post Interning at Hoffman: PR with Flavor appeared first on "What's HAppening" Blog.

Internal 36

Internal International Chemicals Fashion 36

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media Internal International 78

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

Deirdre Breakenridge

AUGUST 26, 2014

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. But marketing and public relations are two very distinct functions. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. You need both.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. PR pros must consider voice search in their long-term plans to ensure continued relevance or organizations and their leadership as they work to establish them as industry experts.

SEO 339

SEO Reputation Local Consumer 339

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Event & Experiential Marketing. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Authenticity is the currency that builds and sustains trust.

B2B 94

B2B Marketing Measurement Social Media 94

The Hoffman Agency

MARCH 15, 2022

While interning, I was finishing up my degree, and as I got closer and closer to graduation the constant questions, “What are you going to do after? Have you really started looking at the job market?” I personally knew very little about the industry. accompanied by my own daunting thoughts of “What am I going to do? Will I fail?”

Internal 36

Internal International Agency Education 36

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Broaden the narrative.

Retail 368

Retail Media B2B Pitching 368

5W PR

OCTOBER 11, 2023

The PR industry thrives on relationships, connections, and collaborations, and networking is the conduit that brings all these elements together. In PR, these relationships aren’t just with journalists and media professionals but also with clients, colleagues, and industry peers. It’s a global endeavor in the PR industry.

Publicity 103

Publicity Internal International Resources 103

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

JUNE 23, 2020

There's no need for industry awards for at least 12 months. In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months.

Creativity 78

Creativity Industry Crisis Management Sports 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news.

Advertising 322

Advertising Advertising Privacy Television 322

Wildfire

JUNE 15, 2018

On Wednesday night I attended the first panel discussion for the PRCA International Communicators Group, which looked at managing multi-market communications programmes from the UK. Successful international campaigns rely on local knowledge and simply translating your company’s messaging or strapline isn’t enough.

Internal 45

Internal International Groups Local 45

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. This addition expands Critical Mention’s industry-leading content set to include millions of new sources that clients can search and be alerted in real-time.

Internal 60

Internal International Television Radio 60

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94

Ethics Marketing Sports Education 94