Doctor Spin

APRIL 6, 2023

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. Read also: The Easy Street PR Strategy: Keep It Simple To Win ⭐️ Subscribe now and get a free ebook on how to get better PR ideas !

Strategy 52

Strategy Real Estate Case Study System 52

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

PR 20/20

DECEMBER 6, 2018

Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint. The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. The Universal Marketing Performance Struggle. Consider this scenario.

Marketing 55

Marketing Resources eBook Construction 55

PR 20/20

FEBRUARY 6, 2023

M ost marketing teams have the same goal in mind: Generate interested and qualified leads to hand off to sales. And inbound lead generation, or attracting leads via a variety of marketing offers and smart, targeted nurturing. In this resource, we’ll talk about inbound lead generation. The idea of it sounds simple.

eBook 52

eBook Resources Survey Examples 52

Ishmael's Corner

JUNE 21, 2020

The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. There’s no real sign of how quickly such industry events might return.more.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.

Marketing 81

Marketing eBook System Tools 81

PR 20/20

DECEMBER 5, 2022

HubSpot’s different hubs include: Marketing Hub : Per its namesake, Marketing Hub provides many tools to support your inbound marketing efforts. Some of these tools include email marketing, social media marketing (both organic and paid), landing pages, smart content , and more. Connecting Your Tech Stack.

How To 77

How To Tools Knowledge Base Meeting 77

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.

How To 198

How To Instagram Social Media LinkedIn 198

The Hoffman Agency

JUNE 22, 2020

There’s no real sign of how quickly such industry events might return and with them the opportunity for B2B marketers to utilize them for lead generation. B2B marketing lead generation during the Coronavirus pandemic. It’s something that we’ve seen our clients focus on. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? Who: Sarah is a UK-based blogger, content marketer, speaker and mom. It’s a versatile template that works well for both B2C and B2B marketers. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Rock the Status Quo

JUNE 4, 2015

“Do you know what marketing automation is and have you used it for your clients,” he says? I was mildly offended that he asked if I know what marketing automation was, sure, but where did the anger come from? Either way, it’s how content marketing works. What interested you about it?? Expectations.

Content Marketing 100

Content Marketing Training Marketing Consumer 100

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

NOVEMBER 17, 2020

You probably have the wrong idea about account-based marketing (ABM), says Robin Bordoli , CEO of NextRoll, in a talk from HubSpot’s INBOUND 2020 virtual conference. Most marketers think ABM is only for enterprises with deep pockets. And every small marketing team can use it to drive success. Need Help with ABM?

Software 59

Software eBook Nonprofit Enterprise 59

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Polaris

JULY 18, 2014

They tend to rank higher in search, get more social shares, attract more inbound links and convert better. Content Marketing' .” It’s a short leap of logic to assume that readers prefer short copy. That assumption would be wrong. In fact, studies show that longer posts perform better.

Writing 107

Writing eBook Content Marketing Blogging 107

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. >> For more on the flaws of the billable hour model, read this 2012 post on Marketing Agency Insider. >> >> For more on the flaws of the billable hour model, read this 2012 post on Marketing Agency Insider.

Agency 40

Agency Marketing Software Resources 40

Beyond PR

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.

How To 57

How To Instagram Social Media LinkedIn 57

PR 20/20

JANUARY 11, 2023

As marketers, it's our job to partner with sales to qualify leads in a way that maximizes their time. Fit is different from a buyer persona, a semi-fictional representation of your ideal customer typically used when developing your marketing strategies. A marketing qualified lead (MQL)? How to Get Marketing and Sales to Agree.

How To 72

How To Marketing Meeting System 72

PR 20/20

AUGUST 19, 2020

As marketers, it’s our job to partner with sales to qualify leads in a way that maximizes their time. This is different from a buyer persona, which is a semi-fictional representation of your ideal customer typically used when developing your marketing strategies. A marketing qualified lead (MQL)? Company industry.

Marketing 52

Marketing How To Meeting System 52

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120