ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. It started when, as CEO of Turing Pharmaceuticals, he approved a 5000% price increase for a little-used drug.

Pharmaceuticals 149

Pharmaceuticals Healthcare Television System 149

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. How to DO and Not Be Damned. . Read Time: 2 minutes. The key for healthcare PR teams is to embrace the “DO.”.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

PRSay

OCTOBER 13, 2021

Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following. Somewhere in the organization is someone who represents that audience” and can undergo media training. Watch for ‘charismatic stories.’.

Communications 148

Communications Pharmaceuticals Corporate Film 148

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Cision

JULY 28, 2016

Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

JULY 14, 2020

Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . For example, within the business, we have a media unit staffed with former national news journalists. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. News,” “Press,” or “Media” for example) in the navigation bar, linked directly from the homepage and not hidden within another section of the site.

How To 48

How To Media Print Real Estate 48

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PRSay

OCTOBER 11, 2019

Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales. Determine wh a t your client wants out of their metrics.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. In this post, I’ll be sharing tips on how to win customer attention for keeps. So keep reading, but first: What is Social Listening? Regeneron Pharmaceuticals.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

SEPTEMBER 16, 2014

It’s almost always asked innocently, like, "We just won this prestigious award for doing really good work, but we don’t know how to word the press release. In fact, they do everything within their power to tell a client’s story factually and advise clients to always tell the truth, no matter how difficult it may be.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. How did you get your start in PR? You’ve worked with some of the world’s largest pharmaceutical companies. What do you do differently? What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Beyond PR

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Maxim Behar

NOVEMBER 16, 2020

You are right that our social media was a bit like modern obituaries. Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. You have media, you have no one to ask you awkward questions.

Government 52

Government Measurement Crisis Radio 52

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Or use these events to drive media relations and community conversation. Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

SEPTEMBER 14, 2016

It would be simple (and accurate) to say that all content moving in English should also move in Spanish and go to Spanish-language media organizations because of the growing population of Spanish speakers and the likelihood that regardless of the language, the content will be of interest to all groups. Additional research says that U.S.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40