Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

Bianchi Biz Blog

FEBRUARY 8, 2021

During that time, I tracked and covered the massive infrastructure project affectionately known as the Big Dig. My favorite stories often tell the story of how innovations touch people’s lives. How long have you been in journalism and how did you get started? Truly a once in a lifetime type of endeavor.

Technology 56

Technology Meeting Automotive Media 56

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Solo PR Pro

JUNE 8, 2021

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. Nicole Castro thought she was going to be a doctor. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. No stranger to hard work. No stranger to hard work.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Buzzstream

MAY 12, 2020

The Covid-19 pandemic has forced many companies to move significant proportions of their staff to remote working. . Given the difficulties that many have faced during this process, many have vowed that it will also be the last. There are a few key reasons for that. This is not the case. Tools and Systems.

Strategy 102

Strategy Employee System Tools 102

The Proactive Report

JUNE 18, 2021

If you are not already doing it, start right away. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” How to make more sales, be more productive, cut costs and increase the ROI. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Solo PR Pro

JANUARY 10, 2023

A report from Axios highlights how “many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking for flexible, lucrative work.”. Plus, freelancers and independent consultants tend to be happier with their work. Ignore the misinformation of doom and gloom.

Data 85

Data Technology Financial Leadership 85

Stephen Waddington

JUNE 9, 2020

They then decided to be a little more ambitious and Captain Tom’s daughter Hannah Ingram-Moore asked her friend and company’s freelance PR consultant, Daisy Craydon , to promote the story to the regional media. Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m fundraising effort in a special report.

Radio 89

Radio Skype Print Local 89

NewsWhip

MAY 27, 2021

Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text. Talking Points. The rise of TikTok | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Bianchi Biz Blog

DECEMBER 2, 2020

automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. But as the pandemic continues, the direction of the stories is evolving. Hopefully, this insight will help spark a new story idea or ignite a productive brainstorming session.

Mobile 73

Mobile Trends Automotive Technology 73

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. While many of us implore our clients to prepare in advance for crisis scenarios, how many of us do the same for our own businesses? This is a guest post by Solo PR Pro Premium member Susan Stoga. Show yourself some self-care.

Crisis 66

Crisis Insurance Insurance Banking 66

Contently - Strategy

AUGUST 19, 2020

She’s the founder of IBD Superheroes , freelances as an IBD patient expert, and has raised tens of thousands of pounds for Cure Crohn’s Colitis, a charity that now counts her as a board member. Clients typically offer extra support during these meetings to work around conditions or disabilities.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110