Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. In terms of the free market, countless billions of dollars are spent on TV, internet and print advertising each year.

Measurement 60

Measurement Advertising Advertising Guidelines 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” With public platforms, succeeding in a pay-to-play world mostly means advance planning. Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Ethics Conference 52

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I did what I think every public relations professional has the obligation to do. That’s about right.

Ethics 90

Ethics Journalism Radio Television 90

The Hoffman Agency

FEBRUARY 14, 2024

Safeguard narratives to comply with China’s guidelines Conducting a thorough review of all website content and press materials to ensure compliance against China’s political sensitivities will be imperative. Changes in strategy and agenda may occur subtly without public media reporting.

Local 36

Local Government Banking Policies 36

MaccaPR

OCTOBER 29, 2019

From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand. Of course, budgets are set to be guidelines and will require adjustment as business ebbs and flows. It’s Not About the Channel. As the channels have grown, so have customer expectations.

Brand 90

Brand Branding Marketing Enterprise 90

Waxing UnLyrical

OCTOBER 13, 2011

increased enrollment, donations, public support, government funding, etc. But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage. It’s Just Social Media.

Social Media 89

Social Media Media Print Television 89

Sword and the Script

OCTOBER 25, 2022

It’s expanded to include public affairs and government relations as the norm.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”. From print to digital. Public engagement opportunities were thwarted by COVID. More channels. Expanded duties. Expanded expectations.

Communications 128

Communications Crisis Internal International 128

Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. What set me off recently was an article in the Boston Globe about the Super PACs and their impact/effect on the voting public. ” It’ll “make you weep”!

Ethics 72

Ethics Nonprofit Guidelines Banking 72

Stephen Waddington

JANUARY 17, 2019

In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. It’s as close to assuring the outcome of a marketing or public relations campaign in terms of achieving eyeballs as is possible, although how your content will resonate is a different story. Consider using lookalike profiles.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

JULY 5, 2011

We need social media guidelines!”. A directory is important not only so stakeholders can find all of the institution’s social media spaces, but for my office to get a handle on just how many sites are out there and whether or not they comply with the University’s policies and guidelines. It was a catastrophic success.

Leadership 52

Leadership Guidelines Social Media Employee 52

Waxing UnLyrical

FEBRUARY 15, 2011

With any luck the person filling in won’t need to create additional posts and site visitors will follow our participation guidelines. NOTES: DON’T delete negative comments unless they violate our participation guidelines. Forward blog comments to their email address. Schedule posts. How to moderate comments. you need to show that.

Social Media 75

Social Media Guidelines Media Video 75

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

How To 176

How To Media Guidelines Pitching 176

Norton's Notes

DECEMBER 21, 2014

DeFranco’s website brags of its success in print and online publications including Men’s Health. But it’s not all brawn and no brain, as the website also offer a nutrition chapter with recommendations guidelines on how to build your muscle mass combined with the right diet.

Blogging 44

Blogging Training Exercises Sports 44

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. It can also mean a vast array of print freelancers and contributors to broadcast outlets. Break these rules; improve media relations. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Public Relations Statistics from 2020. The median public relations salary in the U.S. The media PR salary: $100,000.

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Presspage

NOVEMBER 6, 2017

The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns. Number of pageviews for publication on own website. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Buzzstream

FEBRUARY 15, 2024

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Could you see this content in a printed magazine, encyclopedia, or book? But, unless you are a major brand or publication, you’ll need to promote your content to get it seen.

How To 71

How To SEO Google Examples 71

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. Even the advertisers are aiming for a bigger investment in PR.

Media 104

Media B2B Groups Conference 104

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Contently - Strategy

JUNE 11, 2020

They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation. These newer players developed tools like Open Enrollment checklists and interactive Flu Dashboards to inform the public and heighten goodwill.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Bad Pitch Blog

AUGUST 18, 2011

So here''s a cross-post from Strategic Public Relations. --. It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. Then I remembered, you don''t read my other blog.

Marketing 42

Marketing Print Guidelines Wikipedia 42

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52