Beyond PR

JUNE 8, 2016

In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. Build better relationships with today’s journalists by remembering these media insights and PR tips. Take a class or two to hone your design and video production skills.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Keep learning: Guidelines change.

Media Relations 40

Media Relations Media Local Healthcare 40

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. So stories tend to be tight, with an emphasis on video.

Meeting 98

Meeting Media Print Enterprise 98

Critical Mention

JANUARY 3, 2019

Since then, I spend most of my time overseas, speaking to international law enforcement, non-government organizations, academia, and most often, corporate events, where I address compliance, commercial, and business leaders. Q: Following your return, did your relationship with the media change? If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets.

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. governance.

How To 121

How To YouTube Pitching LinkedIn 121

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world. What can public relations contribute to your society?

Leadership 111

Leadership Publicity Government Journalism 111

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Journalistics

MAY 26, 2015

Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Newspapers aren’t alone though – cable news also saw significant declines in 2014 vs. 2013, according to Nielsen Media Research. How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Newspapers aren’t alone though – cable news also saw significant declines in 2014 vs. 2013, according to Nielsen Media Research. How big is “significant”?

Mobile 40

Mobile Media Newspapers Local 40

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. They reenacted battle scenes from video games like Call of Duty and Metal Gear Solid.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Q4 enhances investor relations tools.

Software 123

Software Case Study Advertising Advertising 123

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Those that continue to create a company culture based on relationships – not location — will thrive. PR isn’t just PR anymore. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). More generally, I would never disclose something that undermined trust.” “How?

Communications 81

Communications How To Blogging Content Marketing 81

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. Social media impacts every part of a business and organisation. We’ll look at ethics and governance. We’ll ask what does the speed and real-time nature of social media really mean. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

MARCH 29, 2017

The gulf is growing between the mass population and the elites in all fields—business, government, the news media and non-governmental organizations, says Richard Edelman, chief executive of the communications marketing firm bearing his name. In part, the distrust of CEOs relates to compensation.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60