Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But you can further level your game with Google search operators like inurl: and intitle: operators.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. Linkability.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, use a tool like Buzzstream to pitch your content to your targets. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, use a tool like Buzzstream to pitch your content to your targets. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 62

Examples Software Pitching Tools 62

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. It then did research (using Google and Ahrefs) and created content based on ideas from a weekly brainstorming session. Hustle and pitch. Cool infographics. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. Gaining Organic SEO Traffic. What Is a Press Release? How to Send a Press Release: Engaging Content.

How To 98

How To Ethics SEO Guidelines 98

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 105

Infographics SEO Writing Pitching 105

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days SEO is based on creating content that provides a good user experience, not for the explicit search result.

Engineering 45

Engineering SEO Google Web 45

Critical Mention

JANUARY 15, 2019

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO. Images are essential when it comes to backlinking opportunities. Image bookmarking.

How To 60

How To SEO Mobile Google 60

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. SEO visibility. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Finding sentiment, intent and other actionable insights. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. SEO visibility. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Finding sentiment, intent and other actionable insights. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. SEO visibility. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Finding sentiment, intent and other actionable insights. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PRSay

MARCH 9, 2018

Republishing content across multiple channels provides access to a bigger audience, helping increase your website’s SEO, brand awareness and more. Instead of pitching an idea for a reporter to conceptualize and publish, we can create, own and broadcast our client’s stories and tell them the way we want them to be told. Sound daunting?

Infographics 102

Infographics Fashion Advertising Advertising 102

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 52

Infographics SEO Writing Pitching 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Yelp, Angie’s List, and Google Reviews are examples of other popular sites that can provide you earned media opportunities.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR Fuel

JULY 5, 2020

They can also include photographs, media, or infographics depending on the topic. Press Release SEO. Not only does this act as a timeline for all your achievements, events, and changes within the company, but it also helps boost your website’s search engine optimization (SEO). Concise Conclusion. Anchor Text.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This idea of links as votes is how Google got started.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. It then did research (using Google and Ahrefs) and created content based on ideas from a weekly brainstorming session. Hustle and pitch. Cool infographics. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. You know how to use Photoshop or the equivalent to alter images – this can be as simple as putting words over a funny cat picture or graphic, or something more advanced like creating your own infographics.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

DECEMBER 29, 2022

Example: If you publish a new article to your site, notify the content marketing team and everyone involved in the project (designers, SEO specialists, campaign planners, and social media managers) with a URL or attachment and a short message. The sales team to use in upcoming sales efforts such as pitch meetings.

eBook 120

eBook Product Launch Software Internal 120

Buzzstream

AUGUST 13, 2018

Discovery is all about sourcing the right lists through the medium of your choice (often Google, but also media and content databases) using a combination of keywords and filters to find the right audience. Google a relevant search term for the content you’re trying to promote. Click the SEO Toolbar chrome extension while on the SERP.

Google 118

Google Measurement Advertising Advertising 118

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly Ideation just means pitching or brainstorming. and Chartbeat if they’re interested in their audience metrics. ”).

Content Marketing 85

Content Marketing Marketing Media SEO 85