article thumbnail

Traditional Media: From Endangered To Extinct

Maxim Behar

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

article thumbnail

Behind the Headlines With Adriana Stan

Cision

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. and Jermaine Dupri.

Sports 85
article thumbnail

What is Brand Journalism?

Cision

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. It’s impossible. The tactic works.

article thumbnail

How Beauty Brands Will Win in 2019

5W PR

Consider the evolution of New York Fashion Week. The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments. Activating for media and consumers differently, but simultaneously.

Brand 74
article thumbnail

Thinking Critically with Robyn Stevens

Critical Mention

Being fashionably late in world of social media just doesn’t work. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. The rise of social media shortened the lifespan of a new story. Talk about your passion and be true to your niche.

article thumbnail

Top nine PR crises so far for 2019

Prohibition

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 4) A total fashion disaster: Gucci’s blackface sweater. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75