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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. and Jermaine Dupri.

Sports 85
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Thinking Critically with Robyn Stevens

Critical Mention

Being fashionably late in world of social media just doesn’t work. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights.

Twitter 77
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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Even radio. Headshots of stiff CEO’s are pretty darned old fashioned. Again, the highest resolution and biggest photos you can manage are critical to anything print.

Media 120
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PRoust Questionnaire: Helen Slater

PR Conversations

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

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PR’s First True Revolution

Maxim Behar

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64