PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. Not this time. A government could be unsettled by a foreign player.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

In the digital age, today’s PR specialists need to take a broader look at what constitutes a reputation crisis and build in rapid-response tactics and an internal communications protocol. It also used Facebook posts and issued a traditional press release on the incident that was met with a warm response.

Crisis 199

Crisis Twitter Course Viral 199

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. Good grief! SPOKESPERSON.

Crisis 74

Crisis Airlines Viral Corporate 74

ReimaginePR

JUNE 10, 2015

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks. Well, it shouldn’t. Not only can an outbreak like this happen again, but it most certainly will.

Video 120

Video Government Healthcare Viral 120

PR in High Definition

DECEMBER 17, 2018

In response to the Bell Pottinger downfall, the International Communications Consultancy Organisation (ICCO) launched the #PowerofEthics campaign this year to encourage comms professionals to promote ethics in PR. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video. A big tech crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

PR in High Definition

SEPTEMBER 24, 2019

With social media now king of the internet, and a critical tool for media outlets to share their content and reach their audience, many of the top stories we read each day are posted by dedicated Social Media Editors on Twitter and Facebook. Before each video plays, usually there’s a short advert.

Media 54

Media Newspapers Journalism Video 54

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. You can even view video captured from TVEyes right in the report. All the searches are real-time. Workspaces.

Tools 161

Tools Media Software Analysis 161

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. seconds, Sony Experia and Carphone Warehouse launched a Facebook campaign featuring videos which showed clips 0.6 Amnestey international: #gayturtle.

Social Media 28

Social Media Viral Film Media 28

Prohibition

MAY 4, 2017

Our clients range from major international companies and well-known brands through to smaller specialist businesses. With a… Tags: media, social Top Ten Instagram Tools 48 Top Ten Tools - Instagram Instagram is one of the newer social media platforms on the block, when compared to digital veterans like Facebook and Twitter.

Sports 54

Sports Social Media Instagram Media 54

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. If you haven’t seen any of the prior shows, feel free to visit our library, which is in the Video tab on the Lake Forest Chamber page. It could be hot war environments.

Crisis 78

Crisis Local Facebook Social Media 78

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Some creators even claimed to have sure-fire recipes for viral success. Adele anyone

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. How this person hones these skills though is what truly sets them apart.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight. Not all predictions are positive.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Legos' Corporate History Video. The New York Times Digital Archives. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What if someone made an offensive statement on Facebook, Twitter or Instagram? Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. The actual channels that they use - whether that is printed material, audio, or video, are used based on the needs of the audience.

Ethics 52

Ethics Communications Print Television 52

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. Social Platforms.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. Social Platforms.

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Invest in paid distribution on Facebook. Invest in paid distribution on Facebook.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Last year, for instance, we cut back on media stories when we saw their average performance had slipped, but we set a new goal to launch a pilot video series because our audience told us they were interested in more multimedia.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111