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Infographic: What’s the State of the Media in 2016?

Cision

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. Two-thirds of journalists rate press releases as one of the most important PR resources.

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

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Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed.

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How to Spy on Your Competition & Steal Their Secrets

Cision

On Facebook, Twitter, YouTube, and all those other social networks. The Inside Story on How to Spy on Competitors (& Innovators). Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? Twitter: How many followers do they have? How many retweets do they get?

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How to Introduce Digital Marketing into Your Public Relations Strategy

5W PR

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Be it Facebook, Twitter, Instagram, LinkedIn, or a niche platform, make the brand’s presence felt and actively engage in dialogue with the followers. Don’t be monotonous Don’t limit the brand to text-based content.

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How to Write High-Quality Press Release Content

Cision

Infographics demonstrate your brand’s expertise in your industry. Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter, or Pinterest. Share videos from YouTube to Facebook or Twitter.

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How to Write a Press Release That Converts

Cision

Infographics demonstrate your brand’s expertise in your industry. Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter and Pinterest. Share videos on YouTube, Facebook and Twitter.

Writing 293