5 SEO Strategies for 2020

Critical Mention

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Write a Compelling Meta Description.

SEO 90

How to boost SEO amid COVID-19

PR Daily

More than two-thirds of marketers anticipate reduced budgets in coming months, according to a survey by the marketing agency Conductor. However, more than a third (34%) of marketers plan to invest more in low-cost channels like SEO, the survey reveals. COVID-19 Marketin

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16 common mistakes bloggers make about SEO

PR Daily

In addition, companies that use blogs as part of their content marketing strategy receive 67 percent more leads than those who don’t. Before you start blogging for SEO, you need to create a strategy. This will affect your SEO rank. Your writing lacks a consistent voice.

SEO 156

How PR pros miss the mark on SEO

PR Daily

For marketers looking to engage digital audiences, search engine optimization is a crucial piece of the puzzle. Marketers and communicators seeking impact must offer real value to readers. SEO covers anything that influences traffic from search engines,” says Shepard. “So

SEO 169

10 SEO Strategies for 2019

Critical Mention

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority.

SEO 108

3 SEO tips to increase your Google rank

PR Daily

Don’t fall for BERT fearmongering,” says Alan Bush, SEO instructor at the University of California San Diego and vice president of Ignite Visibility. “It’s It’s only a threat if your content is SEO bait,” says Bush. Great SEO begins and ends with great content that your audience loves.

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5 tips to dominate local SEO

PR Daily

If you want to get an edge, however, your content should be optimized for your unique local markets, and your site must be crafted with mobile browsers in mind. Here are five SEO tips to keep in mind: 1. Write about topics that locals will be searching for.

Local 162

How to Master YouTube SEO, in 10 Easy Steps

Contently - Strategy

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. Understanding YouTube’s SEO Ecosystem.

15 tips to improve your SEO

PR Daily

Here are the steps marketers must take to boost their website’s performance. However, if you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is also crucial. FREE GUIDE: 10 ways to improve your writing today ].

SEO 169

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

How to boost SEO flow like a pro during COVID-19

PR Daily

When a crisis comes along, marketers are faced with burning questions about how best to respond. Is it time to cut marketing and PR budgets? Right now, marketers should focus on empowering customers—not on selling. Odden offers five steps to sharpen your SEO initiatives: 1.

SEO 132

Lisa Buyer Talks PR SEO with Search Talk Live Podcast

Social PR Chat

SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and CEO of the Social PR Agency The Buyer Group; caught up with Search Talk Live Podcast hosts Robert O’Haver and Matt Weber all about the do’s and don’ts of SEO.

SEO 86

3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO.

SEO 162

5 SEO Strategies You Can Use Right Now

Critical Mention

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. It is essential for SEO to work. So, think from a searcher’s perspective before devising an SEO plan.

SEO 117

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

SEO 215

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.

SEO 192

20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? Are you still using any of these outdated PR SEO terms? SEO: The Most Overused SEO Word Ever? SEO is not magic and it’s not a catchall. SEO was quite simple in the early years. And so the SEO goes.

SEO 78

4 SEO trends communicators should track

PR Daily

To optimize organic search rankings: Integrate a multichannel SEO strategy. This is nothing new to marketers who are familiar with Google’s algorithm updates. For this reason, you need to ensure that you consider mobile web browsers when looking at SEO.

SEO 145

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. We are after all forever students of marketing. B2B Content Marketing ).

Facebook Notes and the Lazappalinari Cocktail: An SEO Test

Shift Communications

As with all things marketing, it depends on your goals. We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. As of this writing, brand Pages are unable to create Notes.

SEO 163

How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead?

SEO 109

Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Public Relations Rock The Pitch SEO

SEO 186

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

SEO 171

Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO.

SEO 235

Why PR pros should be part of your SEO and social media teams

PR Daily

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. And, this will increase your SEO.”.

SEO 170

Predictions, PR and Pressing Questions on SEO [UML]

Sword and the Script

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. And that’s the theme for this week’s Unscripted Marketing links [UML].

SEO 118

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

SEO 229

15 tips to improve your SEO

PR Daily

However, if you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is also crucial. Most people never scroll past the first or second page of results, which is why marketers covet top spots. Write for your audience.

SEO 134

The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. For those interested in coming up the curve in SEO, the MozBar makes for a good starting point.

SEO 132

5 tips to dominate local SEO

PR Daily

If you want to get an edge, however, your content should be optimized for your unique local markets, and your site must be crafted with mobile browsers in mind. Here are five SEO tips to keep in mind: 1. Write about topics that locals will be searching for.

Local 124

Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should.

SEO 87

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.

Study: Marketers boost SEO with social media and content, struggle to prove ROI

PR Daily

Remember when SEO strategy meant dreaming up synonyms for your product? In 2018, data overload and the difficulty of proving ROI plague SEO practitioners, most of whom are jacks-of-all-trades, working in-house. The dollar value of a strong SEO program is difficult to prove.

SEO 125

4 SEO tactics for content creators

PR Daily

Many of these updates play right into the hands of PR pros, content marketers, and anyone else responsible for creating and publishing digital content. While this is old hat for marketers, many PR pros don’t think about embedding calls-to-action in the press releases they issue.

SEO 171

Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. Marketing’s funnel is changing. Data drives marketing.

Trends 147

Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

I was no longer working with the SEO company I hired in 2006 so I was on my own. The final option was to start building high quality links by writing useful content that interested others. But it had several advantages other than SEO. I enjoy writing. Content Marketing

SEO 263

New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept.

SEO 151

How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results. This should come as no huge surprise -- after all, SEO and PR work toward many of the same goals, including brand awareness and credibility.

B2B 167

Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics.

SEO 160

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Our proactive approach to digital marketing allows us to provide comprehensive amplification for the brand’s we partner with.

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