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PR Campaign Examples

PR for Anyone

You’ll see many examples of how people landed in the media. We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media. This week, I want to give you some PR campaign examples. So I want to invite you to head over to my blog at.

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What Can You Do to Land a TV Pitch?

PR for Anyone

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ll know the minute I upload anything with all these tips.

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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

For example, if the brand is focused on improving cyber security, you may want to look for an established day or month that aligns with that theme, like Cyber Security Awareness Month in October. One example included an event for event software company Bizzabo. Our team has successfully put this strategy into practice.

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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. and I saw the greatest example last week. So it was such a perfect example of newsjacking. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

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Back to School Media Pitches

PR for Anyone

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

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Positioning Yourself as a Media Expert

PR for Anyone

You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” The third day, we take our VIPs into a television studio. And it’s so awesome!

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