Advertising Examples Small Business Television 
PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? 1 – publicity is free – advertising you pay for. #2 So, advertising versus publicity…which one do you think is worth more?
PR for Anyone
SEPTEMBER 30, 2022
We are “watching” television so we need to “see” what you are talking about. and I saw the greatest example last week. So it was such a perfect example of newsjacking. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.
PR for Anyone
AUGUST 25, 2022
I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.
PR for Anyone
AUGUST 18, 2022
You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” The third day, we take our VIPs into a television studio. And it’s so awesome!
PR for Anyone
MARCH 23, 2022
These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. What does all this have to do with an editorial calendar? So how do you get in magazines?
PR for Anyone
SEPTEMBER 1, 2021
There are no excuses not to pitch the media and not to get massive visibility for your business. I know of no better way to do this without paying for advertising. I’ll give you an example. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today!
PR for Anyone
DECEMBER 7, 2021
They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. So check all of this out. Follow the formula.
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