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Ethics: It’s All About Honesty

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 136
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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. They discussed the ethics of data sourcing and activation to a packed room in Aria. CES boosts brick-and-mortar retail. It’s no secret that brick-and-mortar retailers are struggling.

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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022). million in penalties for alleged violations involving its targeted-advertising practices.

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Big Additional Errors of Elizabeth Holmes

Reputation Specialist Michael Toebe

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Leadership blind spots like these are not unusual. Companies can often appear lacking in ethics, and unwilling to show understanding of the importance of compassion and respectful, healthy relationships. Theranos founder and CEO Elizabeth Holmes.

Ethics 98
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Is the de-influencer movement another reputational hazard?

PR in High Definition

As consumers, investors and end users are all focused on making the right decisions – whether it’s buying a dress from an environmentally charged retailer or investing in the most ethical AI driven product – businesses should focus on creating clear and concise messaging and communicating through the most effective means possible.

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The journey from lockdown

Stephen Waddington

Safra Center for Ethics at Harvard Business Review has an international perspective, while A Sustainable Exit Strategy: Managing Uncertainty, Minimising Harm published by the Institute for Global Change looks specifically at the situation in the UK. Adapting This is an interesting area in which some organisations have shown strong leadership.