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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022). million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78
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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120
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Social Media Rock Stars: Cargill’s Sue Serna

Communications Conversations

Those of us who got in early are now in leadership positions, and there was just not that much of a pipeline filling in behind us for a few years. They understand how to find information and have very high standards for accuracy and ethics. I am pretty sure that this is just a byproduct of the way the industry developed.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112
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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. People mistake ethical decision-making for deciding what’s right and what’s wrong. Simple, right?

Corporate 213
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#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

Business suffered as some of its large retail customers struggled, and the brand lost cachet among the all-important teen segment. A scathing story in The Wall Street Journal recounted how female employees were subjected to sexual harassment and “inappropriate conduct” in the workplace.