ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. Avoid jumping on sensitive issues in a way that can be seen as exploitive.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. It’s a situation nobody wants—not brand marketers, not the brands they represent, and not the online content creators seeking compensation and/or attribution. How to avoid plagiarizing content. Be inspired.

Social Media 126

Social Media Ethics Trends Viral 126

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. But we have a market. However, there is leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. I’m always interested in reviewing and writing about studies of interest to PR and marketing.

Creativity 98

Creativity Study Ethics Publicity 98

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. My use of the term public relations in practice and within management has become a personal form of idolatry. What’s important is the management viewpoint of public relations.

Publicity 98

Publicity Corporate Interviews Reputation 98

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

SEPTEMBER 26, 2018

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. Social Media Specialist, University Marketing, Eastern Michigan University.

Ethics 112

Ethics Communications Journalism Corporate 112

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

Internal 208

Internal International Ethics Journalism 208

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 73

Publicity Ethics Training Education 73

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. I say that in public relations, we have superpowers. I talked to my students about it.

Ethics 75

Ethics Communications Agency Technology 75

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics?

How To 78

How To Ethics Measurement Creativity 78

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 163

Communications Ethics Training Hotels 163

5W PR

JANUARY 15, 2024

Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes. Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts.

Communications 78

Communications Policies Product Launch Reputation 78

Wadds Inc.

JANUARY 18, 2023

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised.

Ethics 98

Ethics Exercises Leadership Travel 98

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. Concerns about job losses, privacy breaches, and ethical use are widespread. However, the public dialogue has moved to the benefits of AI – improved efficiency, predictive capabilities, and beyond.

Technology 170

Technology Strategy Privacy Healthcare 170

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

AUGUST 19, 2021

must earn the Accreditation in Public Relations before tenure and must be active in PRSA. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? I anticipate that professional development will play a much more significant role as the future of public relations evolves.

Meeting 195

Meeting Education Ethics Leadership 195

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. So, trust is the theme for this week’s Unscripted Marketing Links [UML]. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence.

B2B 115

B2B Government Ethics Survey 115

PRSay

MAY 15, 2019

Just about everything but public relations as we’ve practiced it. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

Solo PR Pro

MAY 7, 2024

Public Relations professionals know the power of cultivating a strong brand. It's about making such a significant impact that opportunities start coming to you, whether it’s speaking engagements, thought leadership, board opportunities or consultancy projects. Build Trust and Credibility Trust is the currency of PR.

Brand 92

Brand Branding Reputation Ethics 92

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PRSay

DECEMBER 27, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. While educators and practitioners differed on how well-prepared students might be to succeed in the job market, rank orders of key expectations were very much aligned.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. While educators and practitioners differed on how well-prepared students might be to succeed in the job market, rank orders of key expectations were very much aligned.

Report 78

Report Ethics Education Survey 78

PRSay

FEBRUARY 16, 2021

Consider what your followed advice would do to the market or to society at large. By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. Will you be able to legally, ethically, reputationally defend the advice you gave? How do your words make you look as a person?

Communications 157

Communications Ethics Leadership Reputation 157

PRSay

JULY 10, 2023

Among them, do brands have a responsibility to develop a public political strategy? Another risk that companies face when taking public stances on political issues is whether the organization has the resources and capabilities it needs to follow through on its stated values. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

Stern + Associates

NOVEMBER 2, 2023

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. The problem extends to marketing, but there’s some good news for PR. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

PRSay

AUGUST 26, 2021

Current job title: Director of Marketing & Business Development at Rose Law Firm. You’ve held a variety of leadership roles at PRSA starting with the Arkansas Chapter. Second, I am proud of my rock-solid principles, which are in line, almost verbatim, with PRSA’s Code of Ethics. Location: Little Rock, Ark.

Meeting 148

Meeting Ethics Leadership Interviews 148

Deirdre Breakenridge

MARCH 13, 2020

As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication. In uncertain times, FEEL (facing Fears, engaging with Empathy, Using Ethics and unleashing Love) can make a difference.

Communications 297

Communications Ethics Travel Employee 297

Deirdre Breakenridge

NOVEMBER 8, 2021

However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. You can check out Star Mountain here to learn more about their focus on the lower middle market. . . Does the brand align with my ethics and values? The steps you take before you align can prevent the latter. . .

Reputation 195

Reputation Brand Branding Ethics 195

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors. How did Ghosn achieve this feat?

Ethics 261

Ethics Automotive Technology Conference 261

5W PR

JULY 15, 2023

Effective corporate communication strategies can help beauty and wellness brands differentiate themselves in a crowded market, build strong relationships with stakeholders, and drive business growth. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 190

Communications Sports Journalism Fashion 190