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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. adults get news at least sometimes from social media.

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2020, PR Moment (decade) of Truth

Flack's Revenge

Then, it was social media that was forcing a reckoning for the profession, thrusting PR on a public stage and challenging us to find continued relevance. These are some of the same kinds of ethical challenges we have faced before in an updated format. But this is not just about ethics. Yet journalism can combat fake news.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. Such harsh government censorship of media, however, is unlikely to work in the U.S.

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In Defense of “Fake News”

Flack's Revenge

We package propaganda as newsworthy information and sell it to the media; and, increasingly publish directly to the Web and social networks. The Web and social media gave us all ways to easily share and spread information. I understand that the fuss is more about blatant lies, not the average press release.

Ethics 120
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5 Research-Backed Tips to Significantly Improve Your Public Relations

Cision

When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. While social media is ubiquitous now, it still isn’t going to replace email anytime soon.

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Future of PR: 2020 edition

Stephen Waddington

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4.

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What Native Ads Mean for PR

Sword and the Script

The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges. It’s a question of ethics.