Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. This analysis is based on survey data supplied by practitioners.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

AUGUST 18, 2020

A survey of 300 PR pros found 95% say “often” or “sometimes.” I think I could make a case arguing the ethics either way. We dug into this in the 2020 JOTW Communications Survey this year. Communicators are “always” accurate and truthful: Business ethics. “If Give our services a try.

Ethics 102

Ethics Communications Survey Public Affairs 102

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Stephen Waddington

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. The public relations function had a good COVID-19 pandemic. The public makes no such distinction.

Publicity 149

Publicity Reputation Study Crisis 149

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Page Center.

Ethics 114

Ethics Journalism Conference Study 114

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Metrics help prove internal D&I successes.

Ethics 126

Ethics Internal International Employee 126

Wadds Inc.

JULY 23, 2023

A comprehensive assessment of how institutions, including governments and businesses, fail to listen to their publics effectively, and the damage that results. He is one of the world’s leading public relations evaluation authorities – his academic rigour and pioneering approach are well in evidence here.

Publicity 52

Publicity Communications Government Airlines 52

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Reputation 195

Reputation Corporate Brand Branding 195

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. This analysis is based on survey data supplied by practitioners.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. The survey also revealed several other interesting statistics: Getting it right vs. getting it first.

Survey 93

Survey Journalism Study Pitching 93

Stephen Waddington

JULY 29, 2021

The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners. The study replaces the CIPR’s annual State of the Profession survey and reports on the experience of more than 1,000 practitioners during the pandemic. There isn’t a single headline. But that’s the story.

Report 157

Report Reputation Ethics Survey 157

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. The CIPR’s focus in 2018 has been for public relations to be recognised as a management discipline. Please let me know what I’ve missed.

Publicity 120

Publicity Analysis Measurement Tools 120

Wadds Inc.

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. The public relations function had a good COVID-19 pandemic. The public makes no such distinction.

Publicity 59

Publicity Reputation Study Crisis 59

PRSay

JULY 10, 2023

Among them, do brands have a responsibility to develop a public political strategy? For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. What are the risks of engaging with social and political issues?

Brand 145

Brand Branding Nonprofit Government 145

PRSay

JANUARY 14, 2022

Public relations must take a lead in offering objective facts from the best sources. Public relations is slow-cooker work in an Instant Pot world. They will also survey internal teams to see how the pandemic has permanently changed the band. Agencies must reevaluate success measurement with clients to better show value.

Communications 164

Communications Trends Nonprofit Radio 164

Stephen Waddington

NOVEMBER 30, 2017

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. It’s an important issue.

Publicity 86

Publicity Ethics Survey Google 86

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020. Content marketing statistics from 2020. Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

JULY 10, 2019

A new series of guides explores artificial intelligence (AI) in public relations practice. The primer explores the threats and opportunities for artificial intelligence in public relations. The primer explores the threats and opportunities for artificial intelligence in public relations. We’re all learning as we go.

Ethics 112

Ethics Survey Resources Internal 112

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. One enterprising PR practitioner has launched Metaverse Public Relations. Cision releases internal DE&I report.

Software 86

Software Pitching Internal International 86

Burrelles Fresh Ideas

MAY 14, 2024

Perform surveys, polls, interviews, and other activities to gather opinions. It is important for legal, practical, and ethical reasons. Following the international standards for accessibility and inclusion, businesses can show their commitment to creating a more inclusive world and increase their business potential.

Social Media 93

Social Media Media Video SEO 93

Reputation Us

JULY 14, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. Full results of the survey and an overview of the trends are available at American Banker and in the July issue of “American Banker.”). We can’t make the test “easier.”

Banking 60

Banking Reputation Financial Government 60

ImPRessions - Crenshaw Communications

MARCH 6, 2017

But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. That’s where internal communications and a culture of openness come into play. Many companies find a weekly or quarterly feedback survey an invaluable tool for assessing morale, worker engagement, and overall satisfaction.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Like the news media, the court of public opinion can be fickle and unforgiving. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Reputation Us

JULY 13, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. Full results of the survey and an overview of the trends are available at American Banker and in the July issue of “American Banker.”). We can’t make the test “easier.”

Banking 60

Banking Reputation Financial Government 60

Contently - Strategy

FEBRUARY 16, 2023

You can leverage a range of audience research strategies : conducting surveys, scouring customer reviews, using AI sentiment analysis tools, and customer interviews are all good starting points. Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know.

SEO 134

SEO Strategy Google Engineering 134

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. Surveys confirm this fear , with 71% of those taking part reporting they are concerned with how AI could impact job security. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

NewsWhip

FEBRUARY 26, 2021

Earlier in the pandemic there was an initial rise in public trust but the bubble has burst. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. Read transcript.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60