Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What advice do you have for PR people that want to pitch you? I think it’s these elements that make the most impact to the reader.

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Meeting Media Travel Journalism 104

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

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Strategy How To SEO Engineering 257

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Unpaid search engine traffic. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. Product roundups by other content creators.

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Media Nonprofit Pitching Analytics 99

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. What advice do you have for PR people that want to pitch you?

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Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. How long have you been in journalism and how did you get started?

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Meeting Media Engineering Journalism 74

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Automotive Engineering System Media 81

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. How long have you been in journalism and how did you get started?

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Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

OCTOBER 4, 2021

A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award. Email please!

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Automotive Meeting Engineering Media 75

Ishmael's Corner

MAY 1, 2017

The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth.

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Engineering Corporate Storytelling Communications 60

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Marc agrees.

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Film Pitching Print Journalism 211

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Looking to pitch traditional media outlets? Hybrid (third), social (fourth), and owned media (fifth) rounded out the top five. . Geographic Specificity.

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Content Marketing Marketing Radio Media 120

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover.

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Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JUNE 7, 2021

How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. . What advice do you have for PR people that want to pitch you? If the news is big, give me time to interview an executive or engineer. . Any pet peeves with PR people?

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Automotive Meeting Media Journalism 97

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.

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Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

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Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive.

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Writing Storytelling Pitching Creativity 147

Bianchi Biz Blog

APRIL 19, 2021

How long have you been in journalism and how did you get started? My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. So I guess that means I’ve been in journalism for about 20 years now! Any pet peeves with PR people?

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Report Meeting Automotive Media 84

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been told more than once that I think like an engineer but don’t communicate like one, so they tend to be stories that put that talent to good use. Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism.

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Meeting Report Automotive Media 75

Bianchi Biz Blog

DECEMBER 6, 2021

And many of these reporters have shared insights and tips for more productive relationships and story pitches. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Philip Nussel, Web Editor at Automotive News. John, Transportation Reporter at Business Insider.

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Meeting Automotive Media Transportation 82

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

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Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. How long have you been in journalism and how did you get started? What advice do you have for PR people who want to pitch you? But that’s not my job.

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Transportation Meeting Report Media 91

Sword and the Script

SEPTEMBER 28, 2022

In other words, pitch a story , not a product. that’s written like journalism. it becomes an engine that compliments every other aspect of marketing and communications, including PR, search, brand, leadgen and sales enablement. 2) Content marketing (not “marketing content” ). When done right –. at the same time.

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B2B Marketing LinkedIn Content Marketing 90

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

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Big Data Data Education Internal 250

Bianchi Biz Blog

MARCH 6, 2023

How long have you been in journalism and how did you get started? I have a bachelor’s degree in journalism with a minor in political science. I have a bachelor’s degree in journalism with a minor in political science. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media YouTube 77

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What has been most helpful?

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Television Pitching Journalism Interviews 120

Bianchi Biz Blog

MAY 3, 2021

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products. You want to argue about the best Star Trek captain, bring it.

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Automotive Meeting Media Pitching 86

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. Search engine optimization (SEO) is essential for growing your business online. They may know people who focus on all types of journalism. Easy to Start. Boost Your SEO.

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Media SEO Newspapers Pitching 105

Bianchi Biz Blog

MARCH 7, 2022

Pictured with the Cummins QSK95 diesel engine). How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. Have a reason. Provide assets.

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Meeting Automotive Media Transportation 81

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. 4) Emphasis on professional journalism. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Comment: Amen.

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Survey Report Media B2B 102

Bianchi Biz Blog

NOVEMBER 2, 2020

As the Editorial Director and Founder/CEO of Futurride, I’m responsible for all aspects of the startup, including website design, development, and sourcing backend systems for content management, search-engine optimization, outbound and inbound marketing, audience development, and enewsletters. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

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Survey How To Storytelling Corporate 60

Beyond PR

APRIL 24, 2018

Another issue journalists are facing is the challenge of capturing people’s attention in a time where many are bypassing traditional media in favor of getting their news on social networks and search engines. Don’t spread fake news by pitching a half-baked story! Make sure your own sources are reliable before you pitch journalists.

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Media Survey Pitching Journalism 75

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Automotive Meeting Report Media 55

Ishmael's Corner

MARCH 1, 2015

This is a case where the needs of journalism and PR converge as one. Reverse-engineering the story, all cues point to Cross pitching the anecdote as an exclusive. It says something about the power of anecdotes in today’s journalism that they can be pitched this way. What’s going on here?

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Storytelling Transportation Journalism Exercises 60

Sword and the Script

APRIL 18, 2020

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.”

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Trade Shows Content Marketing Conference Marketing 122

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. Any pet peeves with PR people?

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Meeting Automotive Media Technology 78