Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . 2) Visual Search Engine to Sell Search Ads. What sort of opportunities? Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 1, 2017

Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. They’ll share stories from competitive publications and reporters, add commentary, and interview each other (it is especially common for print reporters to be interviewed broadcasts and podcasts). 1) Take a few minutes to get focused. .

Interviews 61

Interviews B2B Media Report 61

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. I test drive new equipment offerings in print and video formats. Wilson award for business journalism. How long have you been in journalism and how did you get started? For that effort, I earned my first Gold Kenneth R.

Meeting 87

Meeting Media Chemicals Radio 87

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. PR, marketing, sales and journalism.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Ideation just means pitching or brainstorming. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Tell us in our #InnovateNow Hashtag Sweepstakes. .’ It has given me insight about a journalist’s interests.

Reddit 120

Reddit Social Media Pitching Comparison 120