Engineering Infographics Journalism Pitching 
Burrelles Fresh Ideas
JUNE 27, 2023
Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. These types of digital assets can make your release more engaging and shareable.
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).
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PR Fuel
JUNE 5, 2020
People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Credibility.
Shift Communications
APRIL 2, 2015
PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Search Engine Land.
Sword and the Script
DECEMBER 10, 2019
” What’s happening in public relations is happening right now in independent journalism. Lastly, the effect of Google on any search engine ranking (with its continual algo tweaks) will keep marketers guessing as to the effectiveness of content and SEO strategy. In its place will be __ (fill in the blank). The list goes on.
MaccaPR
MAY 3, 2019
Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I It’s a time waster.”. (
Stephen Waddington
DECEMBER 5, 2018
Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.
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