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Trend: Repurposing Snapchat Stories across other social media channels

Communications Conversations

I actually found this video interesting for a number of reasons because I think it represents three big trends we may end up seeing much more of the months/years ahead: 1: Repurposing “stories” across other social media. Not in the traditional way you might think about spokespeople–more in a social way.

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The Power of an Online Newsroom

Presspage

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

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Top 10 tips to Maximise your Video Content

Prohibition

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

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How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

In Contagious: Why Things Catch On , UPenn professor Jonah Berger came up with the acronym STEPPS (social currency, triggers, emotions, public, practical value, and stories), which outlines what marketers can do to make their content stick and increase the likelihood it gets shared. washingtonpost Everyone say bye to Madhulika, a legend ?

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

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Enhancing Video Marketing Success with Effective Public Relations

Burrelles Fresh Ideas

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Today, at least 91.8%

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