Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

3 social media trends to watch in 2021

PR Daily

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Social listening will drive content and message development.

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Create shareable content: 5 Hollywood storytelling tips

PR Daily

Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. Without it, your speeches, presentations or YouTube videos will fall flat,” he warns.

9 ways PR pros can use social media to connect with journalists

PR Daily

Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact. Social Media Facilitates Relationship Building.

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. FREE DOWNLOAD: The Future of Media Relations Special Report ].

How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Here’s what the trend means for the PR industry and social media managers. spend 15 hours online every week and largely believe that social media improves their lives. Content Marketing Marketing PR Industry Social Media Storytelling Visual & Video Communications

Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes

PR Daily

A report by YouTube found that U.S. Courtesy of YouTube. Read the full report from YouTube here. SOCIAL BUZZ. Also: AAA seeks to calm consumer fears over gas shortage, Twitter tip jar posts home addresses, and Patagonia’s CEO shares strategies for activism campaigns.

How companies are failing social media managers—and wasting crucial talent

PR Daily

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed. Social media managers wield an immense amount of power over companies’ reputations. Social media managers are overworked.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. Social media managers are ambitious, according to the report.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4%

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another.

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5 ways social media has revolutionized PR

PR Daily

Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. SOCIAL BUZZ.

How to convert social media critics into avid fans

PR Daily

It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. Social media provides a plethora of engagement opportunities, but the medium is not without its risks. Here’s what PR pros learn from Dave, about social media and the power of humor in a rancorous media climate: It started with a YouTube video. Watch @codyko video on YouTube (link in bio).

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. million followers across Grubhub’s and Seamless’ social media profiles on Facebook, Instagram and Twitter, the food-ordering services dish up tasty interactions and keep fans coming back for more.

7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . These seven vital components will help elevate your organization’s social media presence so that your business can use social channels as tools to accomplish strategic business goals. Practice Social Media Brand-Consistency.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

He started a YouTube channel documenting life in the isolation zone, and within two weeks, he’s amassed more than 325,000 subscribers. Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Image courtesy of YouTube. Don’t forget to brush up on YouTube’s “Community Guidelines” as well.

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Inside Dell Technologies’ pioneering social media monitoring operation

PR Daily

That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts.

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

PR Daily

This includes tools from Ticketmaster’s recently announced SmartEvent suite like social distanced seating, contactless entry and more (read more info on SmartEvent here ). SOCIAL BUZZ. It’s the first time since Rewind’s 2010 launch that YouTube won’t offer it.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

The company now faces the ire of media outlets for what it now says was an April Fools’ joke, despite confirming the truth of the press release to multiple outlets. Meanwhile, LinkedIn also announced yesterday that it is working on a social audio app of its own.

Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report

PR Daily

However, adding a healthy dollop of spice to a sea of holiday social media messages served as the perfect recipe for engagement. Here are today’s top stories: YouTube takes heat for 2019 ‘rewind’. However, YouTube hasn’t turned the tide in its favor. SOCIAL BUZZ.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

The interview comes the week after a WSJ report alleging that Proctor & Gamble was working with Chinese state-run media on a tool to skirt Apple’s imminent privacy tools. In a new study conducted by Pew Research , 81% of Americans said that they now use YouTube, up from 73% in 2019.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Credit: Giving Compass (www.givingcompass.org).

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content.

What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 For more than a decade, I’ve been an extremely dedicated viewer of ASMR YouTube channels. Storytelling Strategy multimedia video YouTube

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. SOCIAL BUZZ.

How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Social Media is Here to Stay.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Twitter users want to see organizations actively engaging on the social media platform, too, with many saying that seeing ads can give a sense of normalcy. SOCIAL BUZZ. YouTube introduces ‘fact check’ panels.

How to Utilize YouTube for Your Brand

Konnect Agency

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Why YouTube?

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

The stunt is a clever move to nab media coverage and build buzz to both the show’s upcoming reboot as well as Airbnb, which has been struggling during COVID-19. 12/ EXPORT LAW CONTROL: aka sharing your Spicy Chicken McNuggets on social if you have the overpowering urge to.

Following backlash, YouTube vows to tighten its harassment policy

PR Daily

YouTube is struggling to banish extremist content without enraging users who claim such bans violate free speech. In a blog post, YouTube said : The openness of YouTube’s platform has helped creativity and access to information thrive. CNBC reported : The move comes as YouTube continues to grapple with hateful content, misinformation and other abusive videos across the site. These videos get millions of views on YouTube. YouTube wants clicks.

6 ways to maximize the impact of your social media videos

PR Daily

A video shared on Facebook and Instagram has different requirements than a YouTube video or other internet offering. Facebook and Instagram videos are great for raising brand awareness through storytelling. How are Facebook and Instagram different from YouTube or other video platforms? On YouTube, people usually go for specific videos, whereas on Facebook they find videos in their feed. Don’t just share your videos from YouTube, Vimeo, or other video sites.

YouTube tests video recommendation feature

PR Daily

It could soon become a lot easier to find videos on YouTube or uncover the next big vlogger. YouTube is experimenting with an “Explore” Tab, which is currently available to a small subset (one percent) of iOS users. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. The feature competes with other social media platforms such as Instagram, Twitter and Snapchat.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Here are today’s top stories: Virgin Media, T-Mobile, Holland America and Princess Cruises suffer data breaches. Virgin Media admitted that one of its marketing data bases was “incorrectly configured,” exposing 900,000 customers’ names, emails, phone numbers and home addresses.

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

PR Daily

To celebrate its 25 th anniversary, the company went on a media blitz to push out its brand message. LinkedIn has become an increasingly important social media platform for recruiting talent, building brand voice and thought leadership, and cultivating professional networks.

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

We stand with our Black colleagues, employees, fans, actors, storytellers — and all affected by senseless violence. The social media team also changed the profile’s name to the hashtag: Image courtesy of Twitter. SOCIAL BUZZ. YouTube donates money to fight inequality.

Social Media Marketing: 7 Signs You’re Doing it Right

Social PR Chat

What happens when you get a group of social media marketing experts and ask them the exact same questions? Social PR Secrets author, Lisa Buyer chimes in with nineteen other Social Media Marketing field experts for a mashup of love and likes. All 20 experts were asked the same questions with regards to the future of Social Media Marketing. Storytelling is NOT about you. Is Snapchat The Go-To Social Media Platform for Tomorrow?

How B2B Companies Can Bring Method to the Social Media Madness

Ishmael's Corner

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media. Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion. Social media can help this cause.

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LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

Here are today’s top stories: YouTube weeds out channels spreading propaganda about Hong Kong. The Google-owned social media platform recently suspended 210 channels it said were part of a “coordinated” effort to influence opinions regarding protests in Hong Kong, which have continued for almost 11 weeks. Facebook, Twitter, YouTube and more are making efforts to cut down on fake news, but stay vigilant about where your ads and content are displayed to avoid potential crises.