Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

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Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

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Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

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PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I get hit up all the time through my website and social media with appeals to bring the show to their neck of the woods. Are CVBs and other tourism groups pitching you now to come and visit?

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Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

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Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Think of your blog, social media platforms and events as ‘stages’ and think of all the action going on on these stages.

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Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

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Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube. Duracell is “Trusted Everywhere”.

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ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

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MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. million views on YouTube. Social Media Is the Means to Many Success Metrics. 13 visual storytelling tips and the. science behind social behavior.

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Burrelles Fresh Ideas

FEBRUARY 27, 2024

Ultimately, marketing pros understand that Super Bowl TV commercials excel when they spotlight mass-market products using elements such as humor, animals, babies, nostalgia and celebrity endorsements, along with advocating for social causes that strike a chord with consumers. So, how did the ads do this year?

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5W PR

AUGUST 28, 2023

Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters. Beauty influencers, often makeup artists, skincare enthusiasts, or beauty enthusiasts themselves, have built substantial followings on platforms like Instagram, YouTube, and TikTok.

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Ishmael's Corner

FEBRUARY 16, 2015

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media. One final point —.

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Communications Conversations

MAY 11, 2017

I actually found this video interesting for a number of reasons because I think it represents three big trends we may end up seeing much more of the months/years ahead: 1: Repurposing “stories” across other social media. Not in the traditional way you might think about spokespeople–more in a social way.

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PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

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ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Take advantage of social media. . For challenger brands, social media can offer powerful PR and marketing opportunities, particularly when it comes to real-time marketing responses to news events or competitive moves. Take Taco Bell.

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5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. The goal is to foster a sense of community and authenticity.

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wiredPRworks

APRIL 20, 2022

What We Talked About on Growing Social New. Storytelling success stories. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. About Growing Social Now. Her podcast, Growing Social Now, launched in 2021.

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Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. In fact, it’s free! Returning to authenticity.

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Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

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Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

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Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. As a PR pro, you must have heard a thousand times about emotional storytelling. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business.

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Digital PR How To Small Business Analysis 251

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. Second, it was going to be with Clemson.

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Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. And we’re all better off for it!

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wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. Visual Storytelling.

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LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

APRIL 27, 2021

Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. About Barbara Rozgonyi CEO, CoryWest Media. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@barbararozgonyi.com.

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Strategy Case Study Marketing Energy 52

Ishmael's Corner

NOVEMBER 18, 2014

Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. Again, I like the consistency of Khanna’s branding in his social platforms, and this time, he’s got the upper hand with 21,848 likes compared to Honda’s 11,510 likes.

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Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

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Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

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Konnect Agency

NOVEMBER 16, 2022

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too.

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wiredPRworks

APRIL 27, 2021

Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. About Barbara Rozgonyi CEO, CoryWest Media. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@barbararozgonyi.com.

Strategy 40

Strategy Case Study Marketing Energy 40

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. Q: At this year’s Social Media Marketing World, Michael Stelzner said “live video is hot” during his opening keynote. Do you agree?

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The Resolution Blog

OCTOBER 15, 2019

As a result, the email performed 241% better than similar PathFactory email campaigns and turned into a PR opportunity as they received a lot of love from the brand’s audience all across social media. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience.

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Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out.

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LinkedIn Brand Branding SEO 100

Mark My Words

DECEMBER 11, 2014

With an incredible social media following dwarfing the reach of every UK newspaper, Brand has been able to communicate his position regarding his rented accommodation, and has directly invited the public to decide for themselves. Brand’s YouTube response to the Sun showed resolve: “Don’t worry, it’s just a story.

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Prohibition

DECEMBER 19, 2019

What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable. 360° videos are now increasingly popular, particularly on social media platforms – YouTube and Facebook. 360 Degree Videos.

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Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

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