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Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. This is dangerous in two ways. Catch Them in the Act of Doing Good.

Employee 129
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Sick and Healthy "Viral Marketing"

Mindful Marketing

” Best Buy : “The first [goal] is to protect our customers, employees and their families. .” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75
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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar.

Crisis 78
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Healthcare Communication Strategies During Pandemic

5W PR

Keep healthcare staff informed about COVID-19 policies. With the frequent policy changes accompanying developments in the management of COVID-19, healthcare facilities need to update and distribute new internal communication strategies on a regular basis. Alerting staff members will help seamless transitions to new policies. #2.

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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Major organizations can be shaken by a careless tweet or a viral customer complaint. Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. Over 80% of companies now have an employee social media policy.

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UPS, Unions, and Ukraine: What we learned from the top brand stories of 2022

NewsWhip

This happened despite the previous CEO having spoken semi-publicly to employees about their fears, as covered by NPR. Most of the top coverage was driven by the breakneck policy changes on the platform, with some cheering and some criticizing the rapid pace of change at the social media site. Human interest drove public interest .

Brand 78
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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. HugOps [link].

Crisis 271