Prohibition

OCTOBER 25, 2023

LinkedIn explore AI LinkedIn has decided to incorporate AI strategies on its site to improve and streamline hiring and marketing processes for users. Media platform owners now have the option to integrate their site with TikTiok so that users will be able to post content directly from an external site to their TikTok accounts.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. LinkedIn images. Transparency. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. LinkedIn remains a key focus for recruitment.

Social Media 62

Social Media Trends Media Instagram 62

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The key to this is a strengths-based attitude. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. LinkedIn remains a key focus for recruitment.

Instagram 62

Instagram Social Media Trends Media 62

Communications Conversations

OCTOBER 22, 2014

And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Goal: Employee recruiting. Goal: Shaping perceptions with employees. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. So, Sara Blakely is the best CEO on LinkedIn. Want proof? 2,055 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Communications Conversations

JANUARY 30, 2018

Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. 36 percent of LinkedIn members read interesting articles they find in their feed–an increase of 20 percent since 2014. Example: Ryan Holmes, CEO, Hootsuite.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Largely, I’m talking about LinkedIn. Just look at the companies with active CEOs on LinkedIn–Ed Bastian with Delta. I’ve been on this topic for years. Mike Roman with 3M.

Social Media 169

Social Media Trends Media LinkedIn 169

PRSay

JANUARY 20, 2023

19 to talk about trends, challenges and opportunities for communicators in the New Year. What’s the best way to manage your stakeholders, your employees, with your leadership team that’s respectful of the business but also respectful of the people involved?” You can watch the playback on LinkedIn.

Trends 111

Trends Newspapers Community Ethics 111

Cision

AUGUST 10, 2015

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Productivity will depend on the employees themselves.

Training 120

Training Employee Social Media Company 120

Prohibition

MARCH 26, 2024

The AI element supports with content idea generation based on current trends and also evergreen topics to tap into. In addition, LinkedIn are making it easier for employees to discover opportunities for roles internally to support growing within the same company and retaining talent.

Creativity 62

Creativity Social Media Facebook Instagram 62

Stephen Waddington

AUGUST 13, 2018

LinkedIn is a platform for building professional relationships. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. LinkedIn is a good start point. Here’s how to build a profile.

LinkedIn 115

LinkedIn How To Privacy Google 115

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Fact is, more companies are globbing on to this trend–and, for good reason. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Easy-peasy, right? Everyone wins, right?

Employee 74

Employee Brand Branding LinkedIn 74

Shift Communications

MAY 10, 2022

We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. What’s working — adapting trending content: What does Taylor Swift’s Red (Taylor’s Version) album and holding a penny up to exposed prongs in a light socket have in common? They both trended on TikTok at one point.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Communications Conversations

AUGUST 23, 2018

Even LinkedIn has 450+ million users. And, based on what I’ve seen with a few clients over the last year, I think that’s definitely a trend. But, it’s certainly a big behavior trend to note on Instagram. More “employee sharing” on LinkedIn. Facebook now has 2.23 BILLION users.

Social Media 88

Social Media Trends Communications Instagram 88

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. LinkedIn images. Transparency. B2B platforms.

Social Media 61

Social Media Trends Media Instagram 61

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. But it’s increasingly necessary in a world where companies are battling for share of voice on LinkedIn and other platforms.

Social Media 99

Social Media How To Media Employee 99

Communications Conversations

AUGUST 31, 2016

Looks like LinkedIn is revamping the layout for “company pages”–and it’s testing the concept with some of its biggest customers (GE and IBM are the two I’ve seen so far). I also love sticking the “Employee insights” in this section. Sure, GE’s leaders have complete LinkedIn profiles.

LinkedIn 84

LinkedIn Company Brand Branding 84

Communications Conversations

JUNE 27, 2016

In case you missed it, last week Microsoft acquired LinkedIn for 26.2 It’s a question you’re likely to get from business partners and colleagues in the weeks ahead–especially since LinkedIn has evolved into a key communications tool for many of us. LinkedIn’s big win: Access to huge resources.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

PR in High Definition

OCTOBER 30, 2023

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. With 60% of LinkedIn users being between the ages of 25-34 years old, it’s quite possible that the growing presence of millennials and Gen Zs in the job market has driven this transformation.

LinkedIn 62

LinkedIn Instagram Reputation Facebook 62

Shift Communications

MARCH 13, 2015

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. Do you have a large number of entry-level employees?

Analytics 60

Analytics LinkedIn How To Comparison 60

Stern + Associates

MARCH 31, 2023

When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. Advocacy drives results in many directions Take LinkedIn for starters. that of the original company status update.

Social Media 67

Social Media Brand Branding Media 67

Communications Conversations

APRIL 17, 2020

Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Walmart uses employee-generated content to thank front-line workers. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

FEBRUARY 9, 2015

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. Are job seekers still using the site?

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Onclusive

SEPTEMBER 27, 2017

Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Empower Your Employees and Advocates.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

ReimaginePR

JULY 13, 2020

Whether it is the possibility of remote work or career development, you should consider all these aspects found in a recent survey conducted by LinkedIn to attract top tech talent. Tech professionals are life-long learners, so they’ll continue learning new trends and ways to work more efficiently. Stronger career path.

How To 136

How To Survey Employee Interviews 136

Contently - Strategy

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. FedEx uses both to establish itself as a thought leader in supply chain trends. Define your goals and KPIs. Run a gap analysis.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement.

Social Media 62

Social Media Trends Media How To 62

Communications Conversations

DECEMBER 9, 2021

That’s the larger trend–and that’s a big part of why I think we should all take a closer look at our engagement numbers. Let’s take a look at McDonald’s on LinkedIn. And most of these were positive comments from fans, employees and former employees. Probably not that much.

Social Media 169

Social Media Twitter Employee Trends 169

Communications Conversations

MAY 23, 2022

Not surprisingly, brands are listening on the big four platforms: Facebook, Instagram, Twitter and LinkedIn. The channel where trends are started. 3 – Using social listening to track employee posts and thought leaders. Why not listen for employee content and then repurpose that in their own brand feeds?

Company 178

Company Reddit Employee Facebook 178

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Yet employee communications is correlated with business success. Here are some additional reasons for a company of any size to raise its employee comms game.

Internal 136

Internal International Communications Employee 136