Mindful Marketing

NOVEMBER 21, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Even during a pandemic, there’s much for which to be thankful. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

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Employee Training Leadership Video 90

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands. Photo courtesy of Unsplash.

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Leadership How To Trade Shows Pinterest 98

Agility PR Solutions

MAY 22, 2022

With tight labor markets and more employees seeing to work from home, employers want to oblige their employees by offering flexible and remote work arrangements. The post Organizations beware: Remote work may threaten leadership development appeared first on Agility PR Solutions.

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Leadership Employee Data Company 78

Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. What Is a Thought Leadership Strategy? It’s about tapping into the brand’s community, employees, and industry.

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Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

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Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. This is cited ahead of leadership quality (76%) and technological innovation (72%).” And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand.

Financial 145

Financial Marketing Survey B2B 145

PRSay

MARCH 14, 2022

As we market and communicate to younger generations, it’s important that we listen to their advice. Your interns and entry-level employees are full of ideas from what they were just taught in school, what their friends are seeing trend on TikTok and what other new platforms are being developed at this very moment.

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Creativity Employee Survey Internal 150

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Shift Communications

OCTOBER 18, 2022

Trust, confidence, believing in something bigger, having a vision for the future — these are some of the most important qualities that employees and prospects look for when selecting who to work for and do business with. We define the ask as thought leadership strategy. Step 1: Beware thought leadership in disguise.

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Leadership Strategy How To Data 78

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. The study suggests this viewpoint was even higher among sales and marketing types. The real kicker?

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Employee Study Survey Leadership 100

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Zoe explained that “people take the path of least resistance.” We all want to be heard!

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Leadership Employee Policies Groups 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

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Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Despite layoffs at major tech employers, it’s still a buyer’s market for many jobs. The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers.

Brand 156

Brand Branding How To Employee 156

Deirdre Breakenridge

DECEMBER 13, 2021

Do they extend farther than the communicators in your Marketing and PR Departments? Today, everyone is an Ethical Marketer. Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications. How are you elevating ethics at your company.

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Ethics Policies Leadership Employee 195

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

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Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

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Video Marketing SEO Social Media 109

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 161

How To Employee Leadership Nonprofit 161

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. But we have a market. However, there is leadership.

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Leadership Social Media Creativity Ethics 59

Stern + Associates

JANUARY 4, 2023

Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Consistently posting these placements validates your company’s expertise and continued thought leadership. Enhanced audience engagement.

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Strategy Marketing Leadership Print 68

Stern + Associates

SEPTEMBER 14, 2023

Seeing Others” offers leaders and employees the tools to put themselves in a safe context, allowing frank discussions about the lack of recognition without assigning blame. By creating sustainable workplaces with committed employees, retention, collaboration, and productivity are all boosted.

Employee 62

Employee Study Groups Strategy 62

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. A good PR plan communicates business leadership.

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Banking Financial Employee Technology 327

Communications Conversations

MAY 3, 2021

CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public. ” That didn’t sit well with employees (or the internet, which unsurprisingly lit up Basecamp’s leadership team the last week). .” What will happen?

Marketing 88

Marketing Employee Leadership Local 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Awards in particular can be great ways to generate a morale boost for both leadership and staff.

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B2B Company Case Study Conference 334

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

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Report Publicity Marketing Pitching 106

PRSay

FEBRUARY 23, 2024

The future job market features more remote job opportunities than ever before. There are more ways than ever to become a well-informed job candidate and employee. For your job search and your overall career, you are your own chief communication and marketing officer. Target your job searches.

How To 176

How To Employee Nonprofit Technology 176

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Employees were a particularly complex stakeholder group during lockdown.

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Publicity Government Crisis Employee 199

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” About 80% of managers are worried “about retaining valued employees.”

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Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Very transparent.

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Social Media Brand Branding Employee 198

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

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Employee Case Study Measurement Leadership 48

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

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Brand Branding Marketing Wireless 185

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Give your boss the research. Nerves are frayed. Anger and incivility are rampant.

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Employee Crisis Reputation Creativity 154

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

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Communications Policies Product Launch Reputation 78