Sword and the Script

SEPTEMBER 8, 2020

Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 95

Survey Industry Leadership Study 95

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others. What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JANUARY 27, 2019

Trust shifts in 2019: Employers lead NGOs, business, media and government I've had chance to read the 2019 Edelman Trust Barometer over weekend. Edelman suggests that a new contract has emerged between employer and employee. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019.

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

MARCH 2, 2021

Proof Analytics partnered with Mettle Capital to deliver environmental, social and governance (ESG) data for investor relations. SocialChorus announced Malcom Gladwell will headline a new two-day virtual summing on April 13-14 titled the Attune Digital Employee Experience Summit. PR tech mentions. The event is free with registration.

Company 150

Company Tools Technology Software 150

Solo PR Pro

MAY 8, 2018

Government relations. Search Engine Optimization (SEO). ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. Event planning. Fundraising. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Journalism.

Public Affairs 40

Public Affairs Internal International Community 40

5W PR

AUGUST 16, 2019

Many video creators regard the YouTube algorithm as a complete mystery, like some kind of higher power that governs their view counts and sits outside of their own control. Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers.

YouTube 68

YouTube Social Media Engineering Media 68

PR in High Definition

DECEMBER 17, 2020

With tactics such as SEO, employer branding, and other reputation-building tactics becoming more and more impactful, it’s clear that media relations alone simply won’t cut it anymore. Even the government has begun to comment on this too. With so much focus on this, it is almost definitely something that will impact the year ahead.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

SEPTEMBER 18, 2018

The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No.

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Games are generally fun.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

JANUARY 5, 2024

For example, below is one from Nick LeRoy who has a great SEO newsletter called SEO For Lunch. For example: Yellowpages has contact information and sometimes individual employees. Subscribe to Company Newsletters After subscribing to a company newsletter, you typically receive an email from an active email account.

How To 83

How To LinkedIn Tools Google 83

Reputation Us

APRIL 22, 2020

The tools of the trade—from community and media relations, to public and government affairs—have evolved in complexity since the days of the tricorn hats. Being a good manager of your reputation also requires generating online content, responding to internal and external commentary and utilizing search engine optimization (SEO) techniques.

Publicity 97

Publicity Reputation Internal International 97

Rock the Status Quo

JANUARY 22, 2015

If you are one of those companies that doesn’t invest in SEO ( big mistake! ), it might even rank better than your own website, making it a critical touchpoint for those looking for information on you. it’s also the #1 thing that will improve traffic and SEO ranking for your website. Take a fresh look at your blog.

Agency 100

Agency Survey Customer Service Engineering 100

The Proactive Report

FEBRUARY 2, 2017

Trust in business, government, NGOs and the media all declined this year. The three most important attributes that will build trust in a company are: Treating your employees well. Tap peers – especially employees – to lead your communications and advocacy efforts. Here the top 10 insights from the report.

System 100

System Training Engineering Employee 100

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Then set them on the path for promotion just as you would any White employee with great potential. It’s a brutal level of abstraction. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. In 2021, the company says it added 65 new employees bringing its total to 150. The Australian startup is co-founded by John Croll and Michael Bade , both formerly of iSentia – where Mr. Croll served as CEO.

Software 119

Software Case Study Advertising Advertising 119

Stuart Bruce

SEPTEMBER 14, 2015

Half of agency people require more education/insight around SEO (50%). Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. For 35% of agency staff, training in digital/social remains to be a small amount of their overall training, only around 25%. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. For me, as a local government employee, there are clear political boundaries. Cyrus is director of audience development at SEO bible Moz. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 20, 2016

Employees: People respond to regular employees, who are significantly more trusted than a CEO or government official. Make your employees your best advocates. If you are not yet using SEO to boost the visibility of every piece of content, it’s an absolute must for 2016. Online media rose to #3 (53%).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

Employees: People respond to regular employees, who are significantly more trusted than a CEO or government official. Make your employees your best advocates. If you are not yet using SEO to boost the visibility of every piece of content, it’s an absolute must for 2016. Online media rose to #3 (53%).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

Employees: People respond to regular employees, who are significantly more trusted than a CEO or government official. Make your employees your best advocates. If you are not yet using SEO to boost the visibility of every piece of content, it’s an absolute must for 2016. Online media rose to #3 (53%).

Digital PR 100

Digital PR SEO Employee Government 100

MaccaPR

MAY 6, 2015

Now millions of voters who are curious about the just-announced campaign of former Hewlett-Packard CEO Fiorina find themselves staring not at her campaign photos, but at a floridly anti-Fiorina website that hammers the candidate for the callousness of 30,000 employee layoffs under her watch at HP.

Marketing 48

Marketing Crisis Google Government 48