Contently - Strategy

MAY 4, 2023

Strategies for Working With the Cover Performer Can you leverage them in contexts that require a tone of reliability, trustworthiness, or extensive knowledge, such as product content, onboarding new employees, and investor relations? Film them presenting and repackage the content in smaller snippets they can use as social posts on their feed.

Strategy 126

Strategy Employee Writing Industry 126

Melissa Agnes

JULY 19, 2016

When an incident is live broadcasted on social media, its reach becomes instantaneously global, making it even more difficult for your organization to get ahead of the story and position itself as the source of trust, credibility and leadership. But there’s more to it than just the reach and real-time impact.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

MaccaPR

JULY 13, 2017

We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals. A shift in employee attitudes from an internal campaign? I worked with Laura and her leadership team to figure out how their top executives viewed the agency and why they remained there. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere?

Communications 62

Communications Wikipedia Meeting Technology 62

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Like Eden I’m also looking forward to seeing the film adaptation over the holidays. Kathi picked this book because we can all benefit from understanding others and practicing compassion.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Prohibition

FEBRUARY 10, 2020

Unlike one-off thought leadership pieces or how-to videos, ‘shows’ give viewers a reason to come back, watch and subscribe and in turn, engage with your content on a larger and wider scale. Our final top tip is to think like a silent film director. Playing on emotions can work well for videos.

Video 62

Video YouTube Social Media Storytelling 62

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. Maxim: Rather, I think leadership should be horizontal. However my emphasis there was mainly on management and leadership so that everybody was responsible in their workplace for their projects. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Students are recognized for their exemplary leadership, service and academic excellence. She added the leadership minor to compliment her leadership roles on campus.

Sports 0

Sports Leadership Internal International 0

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? When people “get it” about PR. By get it I mean that public relations is about what they do , not what they say. No, not really.

Real Estate 71

Real Estate Local Government Internal 71

The Hoffman Agency

MARCH 6, 2024

Have you ever watched the film Miss Congeniality ? For example, HR materials, employee handbooks? to enter leadership roles. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. Us: OK, no problem.

Handbook 36

Handbook Trade Shows Employee Local 36

MaccaPR

JANUARY 4, 2018

And if you REALLY want to be adored – and I mean be in the top 10 percent of all-time awesome clients – the best way is to be our agency’s advocates with senior leadership, other partners and definitely with procurement.”. Now are you ready to, paraphrasing Robin Williams in the film, ‘Dead Poets Society,’ pitch woo to your PR agency?

Agency 0

Agency Advertising Advertising Leadership 0

PR in High Definition

JUNE 29, 2021

Back in the early 90s, I watched a film called The Power of One with Morgan Freeman and a very young Daniel Craig playing the villain. It was the choice of more than 100 ex-employees to publish the open letter, while it was the choice of the CEO to publicly respond. Are staff on the same page as the leadership teams?

Reputation 62

Reputation Reddit Crisis Film 62

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? It’s from a talk given by American General Mark Welsh where he says, “Leadership is a gift, given by those who follow.”.

Energy 53

Energy Measurement Internal International 53

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day. Film distributor A24 does a great job of announcing its film and TV work, for example.

Brand 160

Brand Branding Film Internal 160

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. A great example of this in action is this blog post (albeit, a long one) on the most important of questions, Is Die Hard a Christmas film? The disadvantages of using long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. In 2017, progressive outlet The New Republic published an op-ed calling thought leadership a hollow product of income inequality in the Western world.

Content Marketing 111

Content Marketing Marketing Media SEO 111