Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 121

Communications Crisis Internal International 121

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Like Eden I’m also looking forward to seeing the film adaptation over the holidays. She encourages everyone to have a print edition alongside Merriam Webster’s. #11 Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. No, not really.

Real Estate 71

Real Estate Local Government Internal 71

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day. Film distributor A24 does a great job of announcing its film and TV work, for example.

Brand 160

Brand Branding Film Internal 160

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. In 2017, progressive outlet The New Republic published an op-ed calling thought leadership a hollow product of income inequality in the Western world.

Content Marketing 111

Content Marketing Marketing Media SEO 111