Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. While it’s 100 pages long and centers on cybersecurity, the first 30 pages or so make excellent reading for professionals in PR, marketing and journalism.

Film 86

Film Ethics Employee Data 86

Stern + Associates

MARCH 15, 2023

Author of the critically acclaimed book, “ The Hype Machine ” (2020), he helps organizations understand how ChatGPT and similar technologies could impact the job market and employee skills. Reid Blackman, Ph.D.

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. The results?

Survey 95

Survey Industry Leadership Study 95

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. Every employee is a spokesperson for your organization. All of these crisis realities present major challenges to your crisis management. What do these crisis realities mean to your organization?

Crisis 100

Crisis Crisis Management How To Viral 100

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Diversity is not only about racial, ethnic, religious, sexual orientation and gender differences, but also about diversity of skill sets, mindsets and cultures at all levels of the organization.

Resources 60

Resources Education Ethics Corporate 60

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And when it was his 90th anniversary I called him to congratulate him and I said, "In 2-3 months I'll be coming to Shumen tell me what to bring you for a present." I still travel and present at many global PR forums.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Where the Fishermen Ain't

JUNE 13, 2014

Today, Edelman joins other agencies — including Ogilvy & Mather , Burson-Marsteller , FleishmanHillard , Ketchum , PNConnect , Peppercomm and Allison + Partners — in affirming a commitment to abide by Wikipedia principles and ensuring that employees and clients do the same. BBC , "PR firms pledge ''ethical'' use of Wikipedia".

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Karen Freberg

AUGUST 15, 2017

Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. We are seeing this as a growing emphasis with many professionals when looking at future colleagues and employees. public relations, social media, journalism, and many more). This is a big plus here and it’s constantly updated.

Social Media 69

Social Media Media Resources Education 69

Doctor Spin

DECEMBER 3, 2023

Source: Journal of Public Relations Research 1 Hallahan, K. Journal of Public Relations Research, 11, 205–242. Present a business situation in a new light to challenge existing biases. Source: American Journal of Health-System Pharmacy 2 Fairhurst, G., & Sarr, R. Framing of situations. Framing of attributes.

How To 52

How To Leadership eBook Journalism 52

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. Conspiracies – even stupid, trivial ones like this – are vulnerable, fragile creatures,” says Austin. “If Lesson #6 - Act Like a Boy Scout And Prepare Your Brand For the Worst.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Clear and present AI “A renewed focus on and commitment to internal communications. When employees are informed, this leads to trust.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. Single source of truth.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 27, 2019

As I’m wont to do on the occasional Saturday, below is a roundup of three ideas, wrapped in insight and present them here for your perusal (you can click the graphics for higher resolution). 1) The top challenges in journalism. What influencers does PR use? How does PR find influencers? Image credits: Unsplash and respective studies.

Survey 91

Survey Journalism Study Pitching 91

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Maxim Behar

MAY 28, 2023

I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. We have had lectures and presentations by world-famous gurus in our business and we have filled halls accommodating over 500 people. And this is the only criterion by which we select the employees in our company.

Education 52

Education Meeting Course Creativity 52

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Table 2: An overview of the four levels of analysis proposed by the Excellence Theory (adapted from Excellence Theory in Public Relations: Past, Present, and Future; Lauri Grunig and James Grunig).

Communications 60

Communications Analysis Web Handbook 60

Stuart Bruce

OCTOBER 30, 2014

I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. And thank you Aaron for that fascinating insight into how social media has changed journalism. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. To its credit, the company responded quickly in the wake of the Journal story.

Reputation 165

Reputation Apparel System Corporate 165

Maxim Behar

MAY 18, 2023

Maxim has seen the communication world evolve from hard-hitting journalism into the current global digital melting pot it has become today. Ethics, transparency, and honesty are needed these days more than ever and all businesses must know this very clearly. As the Founder and CEO of M3 Communications Group, Inc.,

Ethics 52

Ethics Internal International Groups 52