Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. I thought about this while reading a NY Times story: When Spies Hack Journalism. What are the journalistic and ethical considerations?

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How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization.

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Ethics Month 2019: A Celebration of ‘Ethics Every Day’


On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? In honor of PRSA’s annual Ethics Month in September, the Board of Ethics and Professional Standards (BEPS) will host programming focused on the theme “Ethics Every Day,” to emphasize how we as communicators can integrate ethics into our decisions and actions 365 days a year.

It’s time to put PR ethics front and center

PR Daily

Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical indiscretions are also associated with an increased probability of shareholder-initiated lawsuits, high employee turnover and government investigations.

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Ethics: Not Just a Policy


To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. Supporting Ethical Journalism – Sept.

6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Page Society in preparation for a book on PR ethics.

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Companies walk a fine line when execs are ousted for ethics violations

PR Daily

Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand. In the #MeToo era, companies have parted ways with hundreds of employees accused of misconduct.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When trust in journalism is broken, everyone loses.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When trust in journalism is broken, everyone loses.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

In this case, we are dedicated to providing the best care possible for this patient and continuing to protect the health of our employees who care for them. Do employees care only about money or are they looking for other values?

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. People mistake ethical decision-making for deciding what’s right and what’s wrong.

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. He counts employees as the “best defense against misinformation,” but cautions it cannot be an afterthought.

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Why and how communicators must protect their brands from ‘techlash’

PR Daily

Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues. FREE GUIDE: 7 ways to get honest feedback from employee surveys ].

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

And thank you Aaron for that fascinating insight into how social media has changed journalism. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

When it comes to building your reputation, is it more important to exhibit competence or ethics? Can yours be a company that is really good at what it does and still hold public trust without also touting ethical behavior on the environment, employment and comensation and other issues?

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s The Intersection of Bias, Ethics and PR Stunts in Media Relations. Ethics Guest Post Media Relations PR 2.0

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Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

As PR and marketing pros fight to attract consumers’ attention, what tactics do you consider underhanded or ethically shady? FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

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WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Learn to manage your risks, and don’t rely on regulators to sort out any ethical dilemma on the other side. Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

According to Edelman’s 2020 Trust Barometer , more than 80% of employees are worried about losing their jobs. Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Exposure of unethical activities can have bad repercussions for lots of employees, not just those directly involved.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. My current research is focused on ethics and internal communication.

#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

A scathing story in The Wall Street Journal recounted how female employees were subjected to sexual harassment and “inappropriate conduct” in the workplace. To its credit, the company responded quickly in the wake of the Journal story.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

‘Alternative facts,’ travel bans spark backlash in PR and beyond

PR Daily

Mark Zuckerberg, Facebook’s co-founder and chief executive, posted the following: Apple’s chief, Tim Cook, issued a letter to employees. that read, in part: There are employees at Apple who are directly affected by yesterday's immigration order. Why are organizations speaking out?

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. has been exploring in her work on women in journalism. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

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Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

On Tuesday, the ride-hailing company announced its next round of layoffs—this time, 435 employees (8% of Uber’s workforce) were fired. Public opinion about the ethics underpinning media outlets and the morals of PR pros are perhaps linked.

Companies that Want to Make Us Mad

Mindful Marketing

’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.”

Smart PR-Non-Profit Collaborations

ImPRessions - Crenshaw Communications

Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. Charity Navigator, The Journal of Philanthropy and even the Better Business Bureau offer updated information. employee engagement?

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. In some cases it’s a creeping cultural problem that turns malignant over time, like the pressure that drove Wells Fargo employees to open a few million fake accounts to earn commissions without the knowledge of their customers. In today’s volatile media and social environment, brand reputation is fragile.

Starbucks’ Howard Schultz announces retirement

PR Daily

The Wall Street Journal reported : Mr. Schultz laid the groundwork. Since 1988, Starbucks has offered health care to all full-time and part-time employees. for all US employees. Our ethical sourcing (C.A.F.E.)

5 lessons learned transitioning from journalist to PR pro

PR Daily

The difficulty lies in knowing which rules of the journalism and media relations road are merely suggestions, and which are still etched in stone. It’s being an important link in the marketing team’s chain, connecting all other employees to the company’s brand and strategies.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Is Any PR Good PR?

Media Bullseye

Additionally, in December 2013, the Orlando Business Journal shared a nonscientific poll on its website to gauge if Blackfish changed the public’s opinion of SeaWorld. Leah Turner, a former employee, initially sued Chipotle for unpaid hours in 2013.

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The 5 Myths About Bulgarian Employer Branding

Maxim Behar's Blog

In fact, if their teams and especially their managers are capable of creating such work environment, the result would definitely be better incomes for the company and, naturally, for the employees.

Thousands lose jobs, credits as ITT Tech shutters its doors

PR Daily

More than 40,000 students and 8,000 employees were dealt a massive blow when ITT Technical Institute recently—and abruptly—shut its doors. This federal action will also disrupt the lives of thousands of hardworking ITT Tech employees and their families.

10 Tips to Become More Likeable


“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012.

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When should CEOs speak out on politics?

PR Daily

Senior executives have an obligation to lead on ethical matters, says Justina Chen, story strategist with Upstart Agency. Companies taking a political stance have business as well as ethical reasons to do so, Friedman says.

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

To make matters even more challenging, the rush for immediacy and to be the first to report on a story, and the fact that the news cycle is no longer solely comprised of journalists and reporters who work by the journalism code of ethics, but is also made up of citizen journalists, bloggers and the general public, means that facts don’t always get checked before they’re published (and potentially go viral). Every employee is a spokesperson for your organization.

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Edelman: Trust in Organizations Collapsing Worldwide


Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. Here are a few points the survey unearthed: Treat employees well, and pay them well (62 percent wanted to see this).

The evolution of mainstream media and the need for every company to become a media company


It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. Brand journalism is the key to a killer digital newsroom. How has the media landscape changed?