Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Because as we’ve talked about on Earned Media Rising, the storytelling is coming, the markets coming to us, isn’t it? Where do you think we’re at as an industry in terms of PR at the moment?

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. employees in the U.S. – 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. Some of our best clients are inbound marketing champions within an enterprise. Be open to feedback and criticism.

Enterprise 46

Enterprise Agency Creativity Print 46

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. I think that poetic license is understood with so obvious a commercial enterprise.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations.

Tools 74

Tools System How To Software 74

Contently - Strategy

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. Should’ve been, really.

B2B 130

B2B Trends Video Course 130

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. What are some of Microsoft’s strategies for getting everyone, from the executive to the employee level, on the same page, especially during a period of transition?

Internal 66

Internal International Conference Public Affairs 66

Contently - Strategy

OCTOBER 15, 2021

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. Should’ve been, really.

B2B 57

B2B Content Marketing Trends Marketing 57

The Hoffman Agency

MARCH 10, 2017

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. If you package it with the right storytelling foil, the community might be more receptive to it.

B2B 49

B2B Social Media Strategy Media 49

ImPRessions - Crenshaw Communications

JULY 21, 2021

It’s one more commercial enterprise for him and Virgin, so there’s been minimal posturing about saving the planet or promoting scientific breakthroughs. In a post-launch presser, he exulted, “I want to thank every Amazon employee, and every Amazon customer, because you guys paid for all this.”

Tourism 310

Tourism Travel Government System 310

PR Job Coach

NOVEMBER 12, 2015

Where are the smart and savvy communications pros who should be the check and balance and the corporate conscience of the enterprise. PR practitioners also serve as strategic content developers and storytellers , helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

Case Study 100

Case Study Enterprise Corporate Study 100

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. Hub and spoke.

Content Marketing 85

Content Marketing Marketing Media SEO 85