Sat.Dec 02, 2023 - Fri.Dec 08, 2023

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What are PR Metrics: 17 Measurements to Track 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR.

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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more.

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Here Are The Top Trends in Holistic Health

Ronn Torossian

Holistic health offers hope for individuals seeking balance and well-being. It considers the whole person, addressing physical, mental, emotional, and spiritual needs. It emphasizes interconnectedness and encourages individuals to take charge of their health through various practices and lifestyle choices. In a world filled with stress and distractions, holistic health has emerged as a beacon […] The post Here Are The Top Trends in Holistic Health appeared first on.

Trends 363
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24 Marketing and PR Experts Share Insightful Advice for 2024

Garrett Public Relations

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% last spring (based on the fall 2023 CMO … 24 Marketing and PR Experts Share Insightful Advice for 2024 Read More » The post 24 Marketing and PR Experts Share Insightful Advice for 2024 appeared first on Garrett Public Relations.

Marketing 213
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Forward Planning and the 2024 U.S Election

Onclusive

In the run-up to the 2024 U.S. election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. This is where AP Planner is an invaluable tool. The forward planning database includes information about upcoming candidate events and organized debates.

More Trending

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The Role of PR in the Airline Industry’s Reputation Management

Ronn Torossian

The airline industry is highly competitive and ever-changing. Airlines are always working to stand out, attract customers, and build a strong brand. However, they also face challenges, including crises that can harm their reputation. This is where Public Relations becomes vital in managing and protecting airlines’ reputations. Airline marketing and PR Airline marketing is a […] The post The Role of PR in the Airline Industry’s Reputation Management appeared first on.

Airlines 195
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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests. Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field.

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Forward Planning and the 2024 U.S Election

Onclusive

In the run-up to the 2024 U.S. election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. This is where AP Planner is an invaluable tool. The forward planning database includes information about upcoming candidate events and organized debates, along with events that can have an influence on the main issues that impact the electorate.

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10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX

Agility PR Solutions

The urgency for digitization is nothing new; it was well known that it was a sink-or-swim initiative even way back in the unautomated age. But what was urgent then is unforgivably critical now—with AI now infiltrated in every aspect of business, and technology as a whole evolving at a galloping pace, the digital clarion call […] The post 10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX appeared first on Agi

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Beyond Boundaries: Empowering Women in Non-Traditional Industries

PR for Anyone

Robiar Smith embodies the mantra of “persist and prevail” as the driving force behind RB Pest Solutions, a woman-owned and family-operated business located in Chicago. Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. In this episode, Robiar unfolds her inspirational narrative, showcasing an extraordinary trajectory marked by resilience in the face of initial obstacles

Industry 130
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Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]

Sword and the Script

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. Both companies had plans that looked good to go on paper.

Software 129
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17 PR Metrics For Comms Teams 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR.

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Inadequate cybersecurity may be putting your sensitive information at risk, with potentially ruinous consequences

Agility PR Solutions

By now, most of you have received at least one unsettling letter warning that a company’s security has been breached, and your sensitive information may have been compromised. What if the thieves now have enough information to hack into your other accounts? What measures do cyber liability providers say must be in place? If you’re […] The post Inadequate cybersecurity may be putting your sensitive information at risk, with potentially ruinous consequences appeared first on Agility PR Solu

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Beyond Boundaries: Empowering Women in Non-Traditional Industries with Robiar Smith

PR for Anyone

Robiar Smith embodies the mantra of “persist and prevail” as the driving force behind RB Pest Solutions, a woman-owned and family-operated business located in Chicago. Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. In this episode, Robiar unfolds her inspirational narrative, showcasing an extraordinary trajectory marked by resilience in the face of initial obstacles

Industry 130
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The Complete Social Media Listening Guide for Public Relations

Prowly

Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture. Social listening software, like Prowly, helps to examine your brand’s presence everywhere people might […] The post The Complete Social Media Listening Guide for Public Relations appeared first on Prowly Magazine.

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Onclusive Clips – How Broadcast Monitoring Fits Into Your PR Plan

Onclusive

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?

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How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention

Agility PR Solutions

Nurturing your relationships with customers is a crucial part of the B2C business model. Your goal isn’t just to make a one-time sales deal, but to delight your customers with such a positive experience that it generates repeat business. On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Gifts for the Active Mom or Grandmother

PR for Anyone

In an era where women are embracing a lifestyle of health and activity more than ever, finding the perfect holiday gift for the active mom or grandmother can be a delightful challenge. Whether she’s a fitness enthusiast, an avid traveler, or simply someone who appreciates practicality in her everyday life, there are thoughtful and functional gifts that cater to her dynamic lifestyle and will be perfect this holiday season.

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20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List

Prowly

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

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Onclusive Clips – How Broadcast Monitoring Fits Into Your PR Plan

Onclusive

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?

Radio 195
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New APCO study affirms climate crisis is the world’s top concern—poor communication may be to blame for lack of action

Agility PR Solutions

Whether or not you believe it’s being caused by man, it’s clear that the climate crisis is steadily getting worse—but not a lot is being done to address it by businesses, politicians or communities. Sure, most are embracing initiatives like sustainability and net-zero goals, but we all know the pace of the threat is far […] The post New APCO study affirms climate crisis is the world’s top concern—poor communication may be to blame for lack of action appeared first on Agility PR Solutions.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Common Themes of Concern for Businesses Today

Inbound PR

What was the best thing about November? To me, it was the World Forum events we run across Europe at ServiceNow. We welcomed over 5,000 customers and partners in four locations: London, Frankfurt, Paris and Rotterdam. The exchange was incredible! There was so much learning on stage and off stage while networking. Reflecting on the discussions, the main conversations were around 5 key themes which we covered in the main keynotes of each event.

Brand 102
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14 Tips for Creating a Successful Earned Media Strategy

Prowly

What’s better than good publicity? Getting good publicity for free when you haven’t even asked for it. This is something called earned media. An earned media strategy is a crucial part of a PR strategy for any business. Today, we’re going to help you uncover some earned media ideas and provide tips for creating an […] The post 14 Tips for Creating a Successful Earned Media Strategy appeared first on Prowly Magazine.

Strategy 104
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This Year, Consider Skipping the Holiday Cheer

PRSay

As we head into December, many organizations have started moving into the holiday season, complete with decorations throughout the office, ugly sweater parties and forced joyful messages. For leaders, encouraging holiday spirit in the office is unnecessary. And this year, it might even be inappropriate. Your most important audience — your people — may not be in the mood.

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6 things you should include in a rebranding press release

Agility PR Solutions

There can be many reasons why a company might choose to rebrand. It could follow an M&A process where a new identity could be preferred. You may want to reach a new audience, or you have dramatically changed the products and services you offer. Or it may simply be that you (and your customers) no […] The post 6 things you should include in a rebranding press release appeared first on Agility PR Solutions.

Company 113
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Lesson 4: Finding New Opportunities with BuzzStream

Buzzstream

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Then you’ll qualify them, and finally add them to your BuzzStream project – where you’re ready to take action on them.

Resources 103
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Boost Your Income Without Raising Rates

Solo PR Pro

Raising rates should be a part of every Solo PR Pro’s toolbox. However, it is not always feasible to raise rates for your current clients. This can be challenging in an economic landscape that has been rife with rising costs, and client layoffs. If you want to enhance your earnings in 2024 without raising rates, you can shift the focus to value optimization and diversification.

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Pitching to Actual Client Creates Best Real-world College Experience

Culpwrit

By Jack Keich New business is the lifeblood of the public relations industry, and many professionals will tell you that there is nothing more exciting than winning. DePaul University’s Public Relations Campaigns course gives students the opportunity to experience the thrills and hardships that come with competing for new business in an agency setting,… Continue reading Pitching to Actual Client Creates Best Real-world College Experience The post Pitching to Actual Client Creates Best Real-