Onclusive
DECEMBER 7, 2023
PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR.
Business Wire
DECEMBER 7, 2023
Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more.
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Ronn Torossian
DECEMBER 4, 2023
Holistic health offers hope for individuals seeking balance and well-being. It considers the whole person, addressing physical, mental, emotional, and spiritual needs. It emphasizes interconnectedness and encourages individuals to take charge of their health through various practices and lifestyle choices. In a world filled with stress and distractions, holistic health has emerged as a beacon […] The post Here Are The Top Trends in Holistic Health appeared first on.
Garrett Public Relations
DECEMBER 7, 2023
As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% last spring (based on the fall 2023 CMO … 24 Marketing and PR Experts Share Insightful Advice for 2024 Read More » The post 24 Marketing and PR Experts Share Insightful Advice for 2024 appeared first on Garrett Public Relations.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
DECEMBER 7, 2023
PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 4, 2023
The airline industry is highly competitive and ever-changing. Airlines are always working to stand out, attract customers, and build a strong brand. However, they also face challenges, including crises that can harm their reputation. This is where Public Relations becomes vital in managing and protecting airlines’ reputations. Airline marketing and PR Airline marketing is a […] The post The Role of PR in the Airline Industry’s Reputation Management appeared first on.
PRSay
DECEMBER 7, 2023
As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests. Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field.
Onclusive
DECEMBER 7, 2023
How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?
Agility PR Solutions
DECEMBER 5, 2023
The urgency for digitization is nothing new; it was well known that it was a sink-or-swim initiative even way back in the unautomated age. But what was urgent then is unforgivably critical now—with AI now infiltrated in every aspect of business, and technology as a whole evolving at a galloping pace, the digital clarion call […] The post 10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX appeared first on Agi
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR for Anyone
DECEMBER 5, 2023
Robiar Smith embodies the mantra of “persist and prevail” as the driving force behind RB Pest Solutions, a woman-owned and family-operated business located in Chicago. Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. In this episode, Robiar unfolds her inspirational narrative, showcasing an extraordinary trajectory marked by resilience in the face of initial obstacles
Sword and the Script
DECEMBER 5, 2023
Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. Both companies had plans that looked good to go on paper.
Onclusive
DECEMBER 7, 2023
How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?
Agility PR Solutions
DECEMBER 3, 2023
By now, most of you have received at least one unsettling letter warning that a company’s security has been breached, and your sensitive information may have been compromised. What if the thieves now have enough information to hack into your other accounts? What measures do cyber liability providers say must be in place? If you’re […] The post Inadequate cybersecurity may be putting your sensitive information at risk, with potentially ruinous consequences appeared first on Agility PR Solu
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR for Anyone
DECEMBER 5, 2023
Robiar Smith embodies the mantra of “persist and prevail” as the driving force behind RB Pest Solutions, a woman-owned and family-operated business located in Chicago. Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. In this episode, Robiar unfolds her inspirational narrative, showcasing an extraordinary trajectory marked by resilience in the face of initial obstacles
Prowly
DECEMBER 7, 2023
Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture. Social listening software, like Prowly, helps to examine your brand’s presence everywhere people might […] The post The Complete Social Media Listening Guide for Public Relations appeared first on Prowly Magazine.
Inbound PR
DECEMBER 8, 2023
What was the best thing about November? To me, it was the World Forum events we run across Europe at ServiceNow. We welcomed over 5,000 customers and partners in four locations: London, Frankfurt, Paris and Rotterdam. The exchange was incredible! There was so much learning on stage and off stage while networking. Reflecting on the discussions, the main conversations were around 5 key themes which we covered in the main keynotes of each event.
Agility PR Solutions
DECEMBER 7, 2023
Nurturing your relationships with customers is a crucial part of the B2C business model. Your goal isn’t just to make a one-time sales deal, but to delight your customers with such a positive experience that it generates repeat business. On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PR for Anyone
DECEMBER 5, 2023
In an era where women are embracing a lifestyle of health and activity more than ever, finding the perfect holiday gift for the active mom or grandmother can be a delightful challenge. Whether she’s a fitness enthusiast, an avid traveler, or simply someone who appreciates practicality in her everyday life, there are thoughtful and functional gifts that cater to her dynamic lifestyle and will be perfect this holiday season.
Prowly
DECEMBER 6, 2023
Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.
Solo PR Pro
DECEMBER 5, 2023
Raising rates should be a part of every Solo PR Pro’s toolbox. However, it is not always feasible to raise rates for your current clients. This can be challenging in an economic landscape that has been rife with rising costs, and client layoffs. If you want to enhance your earnings in 2024 without raising rates, you can shift the focus to value optimization and diversification.
Agility PR Solutions
DECEMBER 4, 2023
Whether or not you believe it’s being caused by man, it’s clear that the climate crisis is steadily getting worse—but not a lot is being done to address it by businesses, politicians or communities. Sure, most are embracing initiatives like sustainability and net-zero goals, but we all know the pace of the threat is far […] The post New APCO study affirms climate crisis is the world’s top concern—poor communication may be to blame for lack of action appeared first on Agility PR Solutions.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Culpwrit
DECEMBER 4, 2023
By Jack Keich New business is the lifeblood of the public relations industry, and many professionals will tell you that there is nothing more exciting than winning. DePaul University’s Public Relations Campaigns course gives students the opportunity to experience the thrills and hardships that come with competing for new business in an agency setting,… Continue reading Pitching to Actual Client Creates Best Real-world College Experience The post Pitching to Actual Client Creates Best Real-
Prowly
DECEMBER 5, 2023
What’s better than good publicity? Getting good publicity for free when you haven’t even asked for it. This is something called earned media. An earned media strategy is a crucial part of a PR strategy for any business. Today, we’re going to help you uncover some earned media ideas and provide tips for creating an […] The post 14 Tips for Creating a Successful Earned Media Strategy appeared first on Prowly Magazine.
Burrelles Fresh Ideas
DECEMBER 5, 2023
In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.
Agility PR Solutions
DECEMBER 5, 2023
There can be many reasons why a company might choose to rebrand. It could follow an M&A process where a new identity could be preferred. You may want to reach a new audience, or you have dramatically changed the products and services you offer. Or it may simply be that you (and your customers) no […] The post 6 things you should include in a rebranding press release appeared first on Agility PR Solutions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Axia PR
DECEMBER 5, 2023
In this episode, Antony Cousins joins On Top of PR host Jason Mudd to discuss AI in the public relations industry, including what GPTs are and how to use them. Tune in to learn more!
HMA Public Relations
DECEMBER 4, 2023
Happy #MediaMonday! Check out this feature on Ray Schey, the market president and publisher of the Phoenix Business Journal. Find out more on Ray's journey to the publication, what's planned for 2024 and more in this new post.
NewsWhip
DECEMBER 7, 2023
Earned media is unpredictable. While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued t
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