Sat.Feb 26, 2022 - Fri.Mar 04, 2022

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Consumer Trends that Impact Marketing Strategies

Ronn Torossian

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].

Consumer 195
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Building the Perfect Pitch and Nurturing Media Relationships

Onclusive

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that?

Pitching 370
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Top B2B Conferences For PR Visibility

ImPRessions - Crenshaw Communications

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences.

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15 PR Influencers You Need to Start Following on Twitter

Prowly

If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter. The post 15 PR Influencers You Need to Start Following on Twitter appeared first on Prowly Magazine.

Twitter 290
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Crafting a PR Campaign for a Niche Market

Ronn Torossian

One of the main goals of every company is to reach and be discovered by its target audience. Yet if a business isn’t utilizing PR and marketing strategies, that’s easier said than done. That’s especially true for niche companies that provide services or products for very specific audiences. It might be difficult for niche companies […].

Marketing 195

More Trending

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How to measure social coverage in 2022

The Resolution Blog

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? CoverageBook co-founder, Stella Bayles was joined by coverage analysis expert, AMEC member and founder of Experienced Media Analysts, Steph Bridgeman to find out. This […].

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Prowly #PRChat with Isaac Mashman, Founder of Mashman Ventures

Prowly

Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro. In between working on his new book, running a podcast, writing lots of guest columns, and tons […]. The post Prowly #PRChat with Isaac Mashman, Founder of Mashman Ventures appeared first on Prowly Magazine.

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5 ways to leverage social media for PR

Agility PR Solutions

Social media aims at maintaining an excellent brand reputation. According to Statista, the social media industry is expected to grow to 4.41 billion users in 2025. Statistics by Datareportal reveal that an average social media user spends about 2.5 hours of his day on social media networks. Imagine the amount of content being consumed and […].

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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! The hard part is over, or is it? Not quite. Now you need to make sure your client is adequately prepared for the interview. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet.

Writing 130
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8 Creative Hashtag Campaigns You Should Look Up To

Brand24

There are lots of hashtag campaigns, most of them are boring. Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog.

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3 inspiring tips for getting your PR career started

Agility PR Solutions

If you’re starting a career in public relations, it can be hard to know where to start. The modern world is so connected; getting an effective start in the PR world can be confusing. If you’re looking to make your first few years in personal relations successful, these tips may be able to help you. […]. The post 3 inspiring tips for getting your PR career started appeared first on Agility PR Solutions.

Publicity 165
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Is getting attention on social media at all costs a sound strategy?

Communications Conversations

Not sure if you’ll remember but back in early January, PBR made this controversial tweet. Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. And therein lies the conversation. He did it on purpose because he was trying to generate interest and awareness for the brand.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Critical Mention CTO Vishal Padhye Again Named to PRWeek’s Dashboard 25

Critical Mention

NEW YORK — For the second consecutive year, Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one Earned Media Suite—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2022. This also marks the third consecutive year a Critical Mention executive has made the list, with CEO and President Don Yount having made the list in 2020.

YouTube 137
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Successful Rebranding: Campaign Examples & PR Tips

Prowly

Brand identity is one of the most important aspects of a business. A good brand is easily recognizable and stands out in the marketplace. However, there comes a time when your current branding no longer works for your business… And here comes rebranding, a marketing strategy that creates a new identity for an existing entity […]. The post Successful Rebranding: Campaign Examples & PR Tips appeared first on Prowly Magazine.

Examples 104
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Social media marketing trends to watch in 2022

Agility PR Solutions

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst. More than half (55 percent) of respondents said their brand’s social media spend increased during the pandemic, with 50.5 […].

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Brands and the Metaverse

5W PR

While companies are trying to find new ways to engage with their audiences in virtual spaces, such as in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse. A very small percentage of people have stated they’re very familiar with the metaverse, or that they’re able to understand it and correctly describe it to other people.

Brand 97
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Brands can’t bank on TikTok alone. Here’s why.

NewsWhip

In the past two years TikTok has redefined both what it means and what it takes to become an influencer. It’s propelled the voices of younger generations and given marketers a shiny new toy to play with in hopes of reaching an important demographic. . But even those who rose to fame on the app are not staying put, they’re diversifying and expanding their brand.

Banking 97
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A 5-Step Process for Crafting Compelling Stories

Solo PR Pro

Stories are an essential part of how we communicate. Before babies even understand words, parents tell stories to soothe, entertain and teach them. As PR professionals, we must know how to translate the expertise of our company or clients into stories that capture attention. But doing so is more difficult when we rely on others for the elements we need to develop a story.

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Why influencer marketing will dominate comms strategy in 2022 and beyond

Agility PR Solutions

As social media matures and multiplies, it’s clear that traditional journalists are no longer the only avenue for media coverage and market exposure. Users can choose the content they prefer to follow, view, and engage with due to social media’s diverse and interactive culture. Influencer marketing helps brands overcome this model of personalized news feeds […].

Strategy 154
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Components of Inbound Marketing Strategy

5W PR

Inbound marketing aims to create content that is relevant to target audiences. It uses many elements to help customers find a business. It connects a brand with consumers who are genuinely interested in its messaging. The non-intrusive elements that make up inbound marketing are crucial. These elements draw customers to a business instead of making businesses pursue them aggressively.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Are Perceptions Overwhelming?

HMA Public Relations

With labor disputes impacting spring training in Arizona, negative perceptions of this industry are growing. Read more on why it may take some time for fans to re-embrace their favorite teams and players with Scott Hanson.

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Lack of jurisdiction entitled adjudicator to resign

Practical Law Construction

Last year I wrote about the judgment in Davies & Davies Associates Ltd v Steve Ward Services (UK) Ltd , where Roger ter Haar QC (sitting as a deputy High Court judge) granted summary judgment on a claim for payment of an adjudicator’s fees and expenses arising from an adjudication in which the adjudicator resigned prior to issuing a decision.

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How PR can get noticed by top management: Create your own program

Agility PR Solutions

Every public relations program has the risk of turning sour and producing negative publicity for the client. There is no way to prevent this from happening. The reasons are many: A new product might not stand up to the claims of the client that it is superior to others, when consumer watchdog groups analyze it. […]. The post How PR can get noticed by top management: Create your own program appeared first on Agility PR Solutions.

Groups 154
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BP, Russian billionaires, and TikTok influencers: Daily spotlights for the week of February 28th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up. Every weekday morning we send a newsletter to our subscribers that predicts the top stories and social posts of the day. Here’s today’s , as an example. As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattere

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Is a PR Agency Trying to Get You Fired?

Bianchi Biz Blog

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? We can do a better job for less money. Fire your director of communications and her team and we can save you a bundle. Reduce your fixed costs. Cut your head count. Shareholders will love it. We’ll even embed one of our team at your office, so you’ll have the same access.”.

Agency 88
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It’s PR, Not the ER: PR Advice from the Pros

Culpwrit

By Lily Lowndes Public relations can be a hectic industry. PR professionals know how to work hard, move fast and pivot at a moment’s notice. Especially when in crisis mode, an average day in public relations can turn into what feels like an emergency room situation. Nothing at work should be as stressful as life-and-death.… Continue reading It’s PR, Not the ER: PR Advice from the Pros.

Crisis 87
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Moving toward a new normal with technology transformations

Agility PR Solutions

Digital technology and advanced computing are revolutionizing our lives, spurred by the new normal caused by the pandemic. To keep up, companies need to be aware of increasing demand for improved digital experience among consumers. Let’s take a look at how technological transformation will shape the future of public relations. Image by Tumisu from Pixabay […].