Sat.Jan 25, 2020 - Fri.Jan 31, 2020

Key Timing Takeaways for News and IR Releases

Onclusive

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement.

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones.

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AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Impact Marketing Approach We’re Using to Change the World

PR Expanded

A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. Berst, Pioneers in Skirts. It was the summer of 2015, and filming of this very important impact documentary was going as planned.

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More Trending

Forgotten Elements of Digital Marketing Strategy

Ronn Torossian

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. This is unfortunate, since these elements can make or break a campaign.

Benchmarks Report Shares Key Information on News Release Data

Onclusive

At the 2019 PRSA International Conference, Business Wire , the global leader in news release distribution and regulatory disclosure, and Onclusive , the data science company for communications, reported results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. In this, the first blog post breaking down the study findings, we will focus on key benchmarks shared. Follow our blog for future posts on timing of press and IR releases and tactics for optimizing your news releases. . Earned media articles are what PR professionals hope their news releases and media outreach generate. The study found that the average number of earned media articles each news release is 10. Naturally that number varies based on company size and the content being shared, along with what other important news is being shared that day. . As an example, a company like Apple sharing news of launching a new iPhone is likely to experience earned media articles into the thousands. That coverage is not typical for mid-size companies. It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. Today’s news space doesn’t just include editorial coverage, it includes syndicated versions of each release and coverage piece – that is, duplicated content pieces covered on multiple sites. These items are important in your PR mix because they expand the reach of your news. According to the study results, the average number of syndicates per release is 57. Again, this number will vary depending on factors like the company and how news-worthy the content is. . Finally, the study also analyzed social media findings. Companies shared that the average number of Twitter engagements per news release was 23. That means that during the first seven days following the issuance of a release, brands could expect to see 23 tweets per release. 12% of releases did not experience any Twitter engagement. . The study also took a deep dive into timing and ways to optimize releases for further visibility and greater engagement. In our next two blog posts, we’ll share specific numbers and tips on those topics, so be sure to subscribe so you receive this valuable information. For a more in-depth look at the robust findings of the report, download your own copy and share with your team. The post Benchmarks Report Shares Key Information on News Release Data appeared first on Onclusive. Blog

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This Friday is your last chance to enter

PR Daily

The late entry deadline for PR Daily’s Digital Marketing & Social Media Awards is this Friday, Jan. Submit your work before it’s too late! The post This Friday is your last chance to enter appeared first on PR Daily. PR Daily Awards

How to Boost your D.I.Y. PR Campaign

Cision

How to Boost your D.I.Y. PR Campaign. Best Practices

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Today, employees were happy, customers were plentiful, and earnings followed suit.

This Friday is your last chance to enter

PR Daily

The late entry deadline for PR Daily’s Digital Marketing & Social Media Awards is this Friday, Jan. Submit your work before it’s too late! The post This Friday is your last chance to enter appeared first on PR Daily. PR Daily Awards

How 2020 Will Drive a Communications Transformation

Cision

What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020? Executive Insights

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Leadership Trends to Look Out For

Ronn Torossian

Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice.

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness.

4 keys to keeping first-time visitors on your website

PR Daily

Make sure your landing pages are clearly labeled, with calls to action and contact information. Otherwise the work you put into driving traffic to them will have been for naught. The old saying about first impressions certainly holds true for online marketing.

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Are online reviews important to Gen Z? Not so much, survey finds

Agility PR Solutions

Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same influence on Generation Z as with other sectors. A new study from The Pollack PR […]. The post Are online reviews important to Gen Z? Not so much, survey finds appeared first on Agility PR Solutions. Marketing Public Relations marketing

PR’s Charge for 2020: Redefining Purpose in Corporate Narratives

Shift Communications

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. With the fierce calls to action at the World Economic Forum, the importance of purpose-driven narratives will likely only intensify. But the definition of purpose has changed.

Keep up with the PR transformation in 2020

Cision

Our predictions based around one message: make sure you don’t become a PR dinosaur and keep up with the transforming industry. Best Practices

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.

The top three lessons PR learned in 2019

Agility PR Solutions

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon.

PR needs to stop talking to itself in bid to tackle trust deficit

Stephen Waddington

The so-called profession responsible for building the reputation of organisations has the poorest reputation. A report published by Professional Associations Research Networks (PARN) reports that 11% of the public believe PR professionals are trustworthy.

Media Moves at ABC’s ‘This Week’ & NBC News, Recode Hires Deputy Editor

Cision

Ashley Brown joins ABC’s ‘This Week,’ Sahil Kapur new at NBC News, and more. Media Blog

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Share your corporate social responsibility efforts

PR Daily

Changing the world means more to you than the bottom line. Enter PR Daily’s 2020 Corporate Social Responsibility Awards by March 20. The post Share your corporate social responsibility efforts appeared first on PR Daily. PR Daily Awards

Why marketers need to become change agents in the decade ahead

Agility PR Solutions

Earlier this month, Campaign magazine hosted an industry briefing exploring the big themes and issues facing brands, businesses and their agencies for the year—and indeed the decade—ahead. I had a chance to attend the event and learn from people who will be at the forefront of these changes.

62 PR conferences and events you don’t want to miss in 2020

Muck Rack

62 PR conferences and events you don’t want to miss in 2020

UK Media Moves including Daily Star Online, The ENGLISH HOME, HR Magazine and more

Cision

The ENGLISH HOME appoints Samantha Scott-Jeffries as Editor, Beau Jackson joins HR Magazine as Deputy Editor, and Sophie Roberts is Lifestyle & Travel Editor at Daily Star Online. Media Blog

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Unpaid content on Facebook offers poor value

PR Daily

According to the latest report from Trust Insights, brand content on Facebook without any budget to boost its reach is pointless. When it comes to organic content on Facebook, the latest reports suggest that your time might be better spent elsewhere.

4 reasons why being a good employer is great for PR

Agility PR Solutions

Public relations all too often focuses on the customer and not the employee. Naturally, after all, the people you want to attract most to your business through good PR is the public.

Edelman Trust Barometer: Inequality undermines trust, fear eclipses hope

Stephen Waddington

The annual Edelman Trust Barometer 2020 is a grim read. Trust in institutions has reached a new low in the UK. However Ipsos MORI suggests that the issue is far more nuanced.

Calendar of Upcoming 2020 Presidential Election Events

Cision

Covering the election or planning other stories around it? We’ve compiled a list of key 2020 election event dates that are expected to dominate news cycles through June. Media Blog