Sat.Jan 25, 2020 - Fri.Jan 31, 2020

Key Timing Takeaways for News and IR Releases

Onclusive

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement.

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones.

Agency 170

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt.

Viral 156

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Impact Marketing Approach We’re Using to Change the World

PR Expanded

A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. Berst, Pioneers in Skirts. It was the summer of 2015, and filming of this very important impact documentary was going as planned.

Film 227

More Trending

Forgotten Elements of Digital Marketing Strategy

Ronn Torossian

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. This is unfortunate, since these elements can make or break a campaign.

Benchmarks Report Shares Key Information on News Release Data

Onclusive

Data 195

8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt.

Course 156

How to Boost your D.I.Y. PR Campaign

Cision

How to Boost your D.I.Y. PR Campaign. Best Practices

How To 236

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

This Friday is your last chance to enter

PR Daily

The late entry deadline for PR Daily’s Digital Marketing & Social Media Awards is this Friday, Jan. Submit your work before it’s too late! The post This Friday is your last chance to enter appeared first on PR Daily. PR Daily Awards

THE 10 INSTRUCTIONS FOR CUSTOMER SERVICE

ReimaginePR

Custom essay composing actually isn’t any different. Today you are able to unwind for you’ve found the correct place where it is possible to order custom essay composing. Authorship an excellent custom composition isn’t an effortless task, it needs loads of abilities and commitment. A customized article support is just like its writers.

How 2020 Will Drive a Communications Transformation

Cision

What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020? Executive Insights

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Leadership Trends to Look Out For

Ronn Torossian

Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice.

This Friday is your last chance to enter

PR Daily

The late entry deadline for PR Daily’s Digital Marketing & Social Media Awards is this Friday, Jan. Submit your work before it’s too late! The post This Friday is your last chance to enter appeared first on PR Daily. PR Daily Awards

Steps to Find The Career

ReimaginePR

If You Read Nothing Else Today, Read This Report on Education Day Why Almost Everything You’ve Learned About Education Day Is Wrong The former week of this project is devoted to considering sustainment. Each day includes games and hiking. Celebrated annually on June 6, it is a day to champion the worth of high education and to acknowledge each of the tough work which has to be done to ensure everyone can share in it.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Today, employees were happy, customers were plentiful, and earnings followed suit.

Are online reviews important to Gen Z? Not so much, survey finds

Agility PR Solutions

Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same influence on Generation Z as with other sectors.

4 keys to keeping first-time visitors on your website

PR Daily

Make sure your landing pages are clearly labeled, with calls to action and contact information. Otherwise the work you put into driving traffic to them will have been for naught. The old saying about first impressions certainly holds true for online marketing.

Web 114

Keep up with the PR transformation in 2020

Cision

Our predictions based around one message: make sure you don’t become a PR dinosaur and keep up with the transforming industry. Best Practices

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness.

The top three lessons PR learned in 2019

Agility PR Solutions

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon.

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.

PR’s Charge for 2020: Redefining Purpose in Corporate Narratives

Shift Communications

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. With the fierce calls to action at the World Economic Forum, the importance of purpose-driven narratives will likely only intensify. But the definition of purpose has changed.

PR needs to stop talking to itself in bid to tackle trust deficit

Stephen Waddington

The so-called profession responsible for building the reputation of organisations has the poorest reputation. A report published by Professional Associations Research Networks (PARN) reports that 11% of the public believe PR professionals are trustworthy.

Why marketers need to become change agents in the decade ahead

Agility PR Solutions

Earlier this month, Campaign magazine hosted an industry briefing exploring the big themes and issues facing brands, businesses and their agencies for the year—and indeed the decade—ahead. I had a chance to attend the event and learn from people who will be at the forefront of these changes.

Share your corporate social responsibility efforts

PR Daily

Changing the world means more to you than the bottom line. Enter PR Daily’s 2020 Corporate Social Responsibility Awards by March 20. The post Share your corporate social responsibility efforts appeared first on PR Daily. PR Daily Awards

Media Moves at ABC’s ‘This Week’ & NBC News, Recode Hires Deputy Editor

Cision

Ashley Brown joins ABC’s ‘This Week,’ Sahil Kapur new at NBC News, and more. Media Blog

Media 120

62 PR conferences and events you don’t want to miss in 2020

Muck Rack

62 PR conferences and events you don’t want to miss in 2020

4 reasons why being a good employer is great for PR

Agility PR Solutions

Public relations all too often focuses on the customer and not the employee. Naturally, after all, the people you want to attract most to your business through good PR is the public.

Unpaid content on Facebook offers poor value

PR Daily

According to the latest report from Trust Insights, brand content on Facebook without any budget to boost its reach is pointless. When it comes to organic content on Facebook, the latest reports suggest that your time might be better spent elsewhere.