Sat.Jun 23, 2018 - Fri.Jun 29, 2018

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? For many of our clients we field quarterly surveys designed to generate relevant news or insights.

Get Media Contacts to Pay Attention in Three Easy Steps

Ronn Torossian

It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles.

Media 273

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media.

How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.”

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The New Era of Global: What Marketers Need To Know

PR Expanded

A Guest Post By Megan Harris, Managing Director, SYZYGY North America. For many companies today, being global describes far more than the geographies in which they operate. Increasingly, it means taking action to bring about change or maintain valuable aspects of the status quo.

More Trending

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media.

5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? The fact is, the public relations industry is becoming more specialized and diverse.

How Sports #PR has Changed for the Better (Mostly)

PR Expanded

A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner. As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms.

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Why Relationships are Still Key in Media Relations

Ronn Torossian

They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to know what you’re doing, and you need to know who wants what you offer.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world.

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The Ultimate Cheat Sheet On Choosing A PR Agency

ImPRessions - Crenshaw Communications

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing.

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3 ways PR pros can grab coverage for B2B clients

PR Daily

Not all of your stories are newsworthy. If you’re not on the cutting edge of artificial intelligence-controlled robotics or have the fastest supercomputer in the world, it’s probably hard to get journalists and media outlets charged up to talk about your B2B brand.

B2B 154

How Do I Become a PR Influencer

Critical Mention

There is no prescriptive formula for becoming a PR influencer. The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts.

5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? The fact is, the public relations industry is becoming more specialized and diverse.

8 terrific tips for writing clear, compelling headlines

PR Daily

Every piece of content you write should have a powerful headline. That headline sets the first impression for readers, and ideally it incites people to click through or keep reading. The headline is the most important element of your content.

Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform.

Does your brand transcend boundaries?

The Stalwart Blog

Many organizations can only dream about possessing a brand that is embraced by 230 countries and 1.2 million people in more than 35,000 clubs. I belong to such an organization and witnessed firsthand its ability to be endeared by different cultures and backgrounds.

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If people are changing how they use social media, will there be an impact on PR?

Media Bullseye

The Atlantic recently published a piece with the headline “ People Are Changing the Way They Use Social Media ,” with a subhead suggesting that data and privacy breaches might be to blame.

6 crucial parts of a PR apology

PR Daily

There’s more to an apology than simply saying you’re sorry. Without question, the first step to getting past any reputational crisis is apologizing for the wrongdoing. Research shows that there’s actually a psychological benefit to true apologies.

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Combating the Fake News Phenomenon

Critical Mention

With all of the fake news in our feeds recently, it’s becoming increasingly difficult to discern between a real and phony story. Although fake news is often associated with politics, surprisingly, companies are also now finding themselves targets of fake news as well.

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Crisis aversion—3 tips for handling negative PR successfully

Agility PR Solutions

Although every company tries to avoid it, there are times when bad press happens. It could be as a result of false stories being shared, or it could be due to a mistake or poor judgment on your part. Whatever the reason, knowing how to implement damage control is key.

Crisis 107

Reenergizing the PR Planning Process

Shift Communications

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year.

Infographic: When will your social media post perform the best?

PR Daily

Posting great content does you no good if nobody sees it. Social media channels are not one-size-fits-all. Just as different content types excel on varying platforms, the times and days of the week you post to your social media accounts can account for big variations in performance.

What We Can Learn From PR Crises

Critical Mention

The saying goes that, “any publicity is good publicity,” but this doesn’t always ring true. In fact, PR Disasters can happen to businesses of any size in any industry. So, we’re here to call out a few recent PR catastrophes and explain what you can learn from them: Tide Pods. To eat or not to eat?

How bad is the newspaper industry’s decline? It depends who you ask

Agility PR Solutions

Few industries have been as battered in the Internet age as the newspaper business. This traditional-media mainstay has seen incredible decline—in circulation, advertising dollars, and staff, not to mention influence and import.

Using PR to Launch a Cannonball at the Opposition

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Previous posts have discussed the use of communications to send a message to a very specific group, sometimes even an audience of one. For example, Intel decided to serve notice that those infringing on its x86 intellectual property will face consequences. Not wanting to come across as heavy-handed to consumers — this shot across the bow.more.

5 ways good timing earns more media coverage

PR Daily

When playing the stock market, they say timing is everything. In pitching stories to the media, timing is just part of the equation. Start with a solid pitch that adds value and is not overtly self-promotional.

PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic department, for example. Or, closer to home, perhaps the Minnesota Timberwolves and Lynx. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR. I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people.

Use These Collaborative Exercises to Tone Your Idea Muscles

PRSay

Do you feel like you’re running in circles trying to develop new ideas for your organization or clients? Is your boss pressuring you and your team to make a breakthrough? Do you want to develop something really cool that pushes the edge?

Ask these 8 key questions before sending out your email

PR Daily

Even veteran email marketers get the jitters when they finally send the message they worked so hard to perfect. A mistake in an email might not doom your campaign (though it could ), but it’s natural to worry that you might have missed something—and catastrophize about the consequences.

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