Sat.May 26, 2018 - Fri.Jun 01, 2018

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business. To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership.

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How CEOs Should Use Data In A PR Crisis

Onclusive

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours.

Crisis 191
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Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14

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PR 2.0 for Communicating Research

Deirdre Breakenridge

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story : “truth is no longer dictated by authorities, but is networked by peers. For every fact there is a counterfact. All those counterfacts and facts look identical online, which is confusing to most people.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Influencer Marketing Search Engine to Roll Out on Facebook

Ronn Torossian

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place. In May 2018, the company announced that they are now working on an influencer marketing platform.

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5 Things You Should Never Hear a PR Person Say

Garrett Public Relations

Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners. Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes. While this can be frustrating to […].

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Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14

Industry 100
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Too Risky to Unfollow? You Can Now” Instagram Mute Friends You No Longer Want to See

Ronn Torossian

For social media users and marketers who no longer want to see pictures of cats and coffees on their news feed, there’s a new feature rolling out. Instagram, the visual social platform owned by Facebook, just announced a feature that offers the power to dictate which posts do or don’t show up on a feed. In the weeks ahead, users will be able to remove the posts and stories published by specific accounts on your Instagram feed, without unfollowing anyone.

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ABC Boots Rebooted Roseanne In Bold PR Move

ImPRessions - Crenshaw Communications

There were bigger stories breaking on the Tuesday after Memorial Day, but on social media the news was all about Roseanne. It started with a revolting tweet about former Obama adviser Valerie Jarrett. The post was bizarre, horrible, and nakedly racist, but at the risk of sounding cynical, I didn’t think anything much would happen as a result. I was wrong, and I couldn’t be happier about that.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Roseanne Proved The “Oh Crap” Rule Still Exists

The Stalwart Blog

I proudly admit I enjoyed every episode of the Roseanne reboot. I found the storylines compelling and provocative. The stories ranged from a young grandson deciding not to conform to established norms, the single Mom dealing with a career derailment, a neighborhood confronting racial stereotypes and a married senior citizen couple struggling to cope with rising healthcare costs amidst limited income earning potential.

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The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14

Industry 100
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Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

Prowly

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market. The post Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy appeared first on Prowly Magazine.

Local 99
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

“I’m done with agency life. It’s too many hours, too stressful and I have other things I’d like to do.” It’s a conversation I’ve had with more than a few friends and colleagues over the years. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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4 reasons influencers ignore your emails, and what you can do about it

Buzzstream

As an entrepreneur, you often send out emails to influential members of your industry. Maybe with the intention of getting a backlink from their blog, or maybe collaborating with them for marketing purposes. In an ideal scenario, you hear back from them, work together on something, and there’s a surge in the attention you get. But things are never that easy.

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Be a PR Game Changer: Lessons Learned From the Sidelines of the NBA

PRSay

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. Having worked with Tissot, the official timekeeper of the NBA, I’ve learned many valuable PR lessons that can be applied across any business communications strategy that c

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Hands up if you’re willing to support student PR research

Stephen Waddington

Students need all the help they can get, but a recent suggestion on social media didn’t elicit the response I expected. Formal teaching is over in UK universities and post graduate dissertation season is about to kick off. Masters students are expected to investigate an area of theory or practice and produce an original piece of work. It typically combines a mix of research and analysis, whereby data collected from practice, or interviews are used to challenge or support a thesis.

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Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

Prowly

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market. The post Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy appeared first on Prowly Magazine.

Local 80
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Have a Heart: When to Choose Empathy over Accuracy

Barokas

Now more than ever, it seems like every day brings with it more bad news from all over the world. From politically and religiously charged acts of terrorism to racially offensive advertisements to relentless school shootings, the wide spectrum of public screw-ups and tragedies have one thing in common: someone needs to comment. This is seemingly when bad gets worse.

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Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Elon Musk kicked up a Twitter storm last week, essentially saying (among other things) that the media unfairly picks on Tesla because Tesla doesn’t advertise. He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more.

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The Message Behind ABC’s Cancellation of ‘Roseanne’

PR News

After waiting about 24 hours, President Trump responded earlier today to ABC’s cancellation of “Roseanne” yesterday (May 29), tweeting, “Bob Iger of ABC called Valerie Jarrett to let her know that ‘ABC does not tolerate comments like those’ made by Roseanne Barr. Gee, he never called President Donald J. Trump to apologize for the HORRIBLE… Continued.

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The Importance of Empathy in Media Relations

PRSay

Back in the old days, I was unconsciously obsessed with protecting myself from failure. I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. How do you do it? How do you do it effectively? These days, I realize that a perspective like that actually built a wall between me and the people I should have been trying to help.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Don’t Stop Preparin’ – Why Just Having a Crisis Plan Isn’t Enough

Barokas

Credit: WiffleGif. In the age of nearly constant public relations nightmares (we’re looking at you, Facebook ), any PR person worth their salt knows the value of a good crisis communications plan. We know it should be thoughtful and thorough enough to include all of the major elements – phone lists, sample holding statements and written procedures – that our panicked brains will forget the moment the client tells us “there’s a situation on our hands.

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38 Things PR Professionals Wish they Could Get Senior Management to Understand about Corporate Communications

Sword and the Script

Open-ended questions can sometimes be the most insightful part of a good survey. Often the answers to such questions provide nuance, context and even lead to new questions. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey.

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Social media insights for Father’s Day 2018

NewsWhip

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. With June in full swing, it’s just a matter of time before Father’s Day is upon us. According to the National Retail Federation, consumer spending will reach a near-record […].

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Baume & Mercier empower their online news with PressPage PR technology

Presspage

Today, the brand combines its legendary and classy style with a hip lifestyle image. The watchmaker’s recent and unique collaboration with motorcycle company Indian is a great example of how they captured an iconic spirit into a series of three one-of-a-kind timepieces. Blume & Mercier puts a lot of effort in making its timepieces appealing to a younger crowd.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Hit the Nail on the Head with These Common Idioms

Barokas

In the world of PR, we spend 90 percent of our time either writing or talking (for those asking, the other 10 percent is spent guzzling coffee). Often times we use analogies or other colloquialisms to get our point across and unfortunately sometimes those are misused and end up deterring from the point we were trying to make. Below is a collection of the most commonly misused idioms I’ve heard to date.

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Getting hired and getting ahead in PR

Stephen Waddington

PR practitioners shared the stories of their careers and advice on landing that all important first job at a recent event for students at Newcastle University. Nicola Quinn leads communication for the Royal National Lifeboat Institution (RNLI) in the North East. Her career spans agencies and corporate organisations in London, New York and her native Newcastle.

Local 60
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Sorrell successor should place diversity at top of to-do list

Steve Barrett on PR

As an iconic leader unveils his new plans, his former employer's annual review draws a perfunctory line under its founder's 33-year contribution to the company.

Company 63