Sat.Apr 30, 2022 - Fri.May 06, 2022

How To Kill It As A PR Assistant

ImPRessions - Crenshaw Communications

Guest post by PR Assistant, Chanel Roopchand. As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. There was also the shift to working from home.

How To 197

What you can learn from Netflix’s brand journalism layoffs

PR Daily

The streaming giant laid off at least 10 people from its Tudum site. Netflix’s week was a series of unfortunate events.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 best tools to measure Share of Voice

Awario

If you’re familiar with competitive analysis, you know about Share of Voice. This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. Simply put, Share of Voice measures your brand awareness and compares it to your competitors

Public Relations Strategies for Better for you Snacks

Ronn Torossian

It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

3 ways to capitalize on media coverage

Agility PR Solutions

Companies that have managed to score the coveted media coverage that many other businesses have tried to achieve for a long time aren’t at the end of their journey.

Media 142

More Trending

PR Tips to Help You Land Media Coverage

Garrett Public Relations

As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH.

Parenting and Public Relations

Ronn Torossian

These days, most parents grew up with computers or even mobile devices, which means they’re a lot more likely to get their information online instead of by reading magazines or books.

PR in time of war: How energy communications became part of the Ukrainian war effort

Agility PR Solutions

Since July 2021, international agencies The PR Office, based in London, and KARV Communications, headquartered in New York, have been working hand-in-hand with the Ukrainian Federation of Employees in the Oil & Gas Industry (UFEOGI), offering strategic communications in their time of need.

Energy 131

How to identify and respond to a media crisis

PR Daily

Media monitoring helps you understand when you’re in the middle of a storm – and how to get out of it. A popular account posts a negative tweet about your company. Then news aggregation site runs an article about it.

Crisis 148

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Must Have Kitchen Gadgets

PR for Anyone

In this segment on Good Morning Washington on Try it Tuesday, I share six cutting-edge, must-have kitchen gadgets. From cooking eggs, to easily opening jars, to easy ways to eat healthy. You won’t believe what I make in a toaster at the end.

How To 130

What is Technology PR?

Ronn Torossian

With the advent of the internet and social media, technology PR has become increasingly complex.

5 marketing techniques that will help you build stronger connections with customers

Agility PR Solutions

Customers who feel a strong connection to your business are more likely to stay loyal to you, purchase more of your products or services, and recommend you to their friends. Customer loyalty is critical, especially when most industries are so competitive.

Top Internal Communications Trends of 2022 webinar

PR Daily

Stay ahead of the curve with fresh insights into what’s driving the field today. The new normal is losing its “new.”.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Gifts for Wine Lovers

PR for Anyone

If you follow me at all, you know I’m a wine lover and specifically a chardonnay gal! I love to sit and relax with a big glass of wine. That made this segment on Good Morning Washington so fun to do. I got to bring in all my favorite wine gadgets.

How To 130

Boosting Search First Marketing Efforts

Ronn Torossian

According to recent reports, there are about three and a half billion Google searches being made every single day. In fact, over 80 percent of people who use it tend to use Google at least three times every day, and half of all product searches start with popular search engines.

Nine in 10 companies are unprepared for CCPA compliance, 95 percent still unprepared for GDPR

Agility PR Solutions

New research from next-gen data privacy rights management firm CYTRIO reviews the state of companies’ readiness to comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the European Union’s General Data Protection Regulation (GDPR).

How valuable are your internal comms tools?

PR Daily

This new 10-question survey seeks to learn which tools and channels comms pros find most useful. The last two years have upended the world of internal communications at lightning speed. With things moving so fast, are you still using the right tools for today’s hybrid work environment?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Quick Fixes Around the House

PR for Anyone

We’re all busy so finding things to help with cleaning and repairs is super important. In this segment on Good Morning Washington, I bring in some of my favorites. I’ve never been one to get down on my hands and knees and scrub baseboards.

How To 130

Essential Marketing Metrics for Businesses on Instagram

Ronn Torossian

Instagram has plenty of great benefits it provides companies that are trying to grow and achieve success in their marketing efforts.

What companies need to know about the evolving nature of remote working

Agility PR Solutions

From short-term COVID response to long-term working reality, remote work isn’t going anywhere. And the pandemic-driven necessity of the past 2 years was only the beginning. Something is happening in the world of work. Perhaps we shouldn’t be surprised; these evolutions happen every century or so.

No more ‘work-life balance’: Making the case for separation

PR Daily

Working from home has changed the rules for setting boundaries and building work culture in PR. Public relations companies need to retire the phrase “work-life balance.” Instead, this antiquated concept should just be considered “balance” — or better yet, “work-life separation.”.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

What to Pitch the Media in May

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I always like to give my followers ideas for pitching the media.

How to stay organized and focused during the day

Axia PR

Make your days more productive with a simple list. In today’s workplace, it can be easy to feel overwhelmed. From meetings to constant emails, losing focus on what you should be doing is simpler than people would like to admit.

AI ethics responsibility shifts from tech silos to broader executive champions in the C-suite

Agility PR Solutions

When asked which function is primarily accountable for AI ethics in a new survey from IBM’s Institute for Business Value (IBV), 80 percent of respondents pointed to a non-technical executive, such as a CEO, as the primary “champion” for AI ethics, a sharp uptick from 15 percent in 2018—revealing a radical shift in the roles […].

Ethics 120

Nine Point Agency’s Tiffany Soper: ‘You just need to go for it’

PR Daily

The agency president offers a look at her daily routine, tools that keep it organized and the lessons she has learned along the way. Who is the most important person you talk to every day? Is it a spouse, or child? Is it a mentor or work colleague? What about a work spouse?

Agency 136

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

How a Former Professional Ballerina Became PRWeek’s Outstanding Student 2022

Culpwrit

By Angela Null If you had asked me where I see myself in twenty years two decades ago, I would have confidently responded, “dancing, teaching, or owning a studio.” I never imagined that I would attend, or furthermore graduate from a university.

Big data provides big insights in public relations

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. May 2022 – Use Data Decisions for Your PR. Today’s audience is more savvy than ever with myriad options at its fingertips to compare options.

How challenges and games drive consumers to purchase more from brands

Agility PR Solutions

Recently released research from dynamic offer platform Formation offers insights for brands to transform their loyalty programs from a mass, earn-and-burn model to a gamified, personalized experience that creates stickiness and drives revenue from loyal customers.