ImPRessions - Crenshaw Communications
MAY 5, 2022
Guest post by PR Assistant, Chanel Roopchand. As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. There was also the shift to working from home. This was a huge and important adjustment because my prior jobs have been in-person.
Awario
MAY 4, 2022
If you’re familiar with competitive analysis, you know about Share of Voice. This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’.
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Ronn Torossian
MAY 6, 2022
It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face. However, with several commonly used PR and marketing strategies, even the smallest healthy snack brands can make waves with their customers and the media. Media Coverage Any consumer that’s […].
Garrett Public Relations
MAY 4, 2022
As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […]. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
MAY 5, 2022
When asked which function is primarily accountable for AI ethics in a new survey from IBM’s Institute for Business Value (IBV), 80 percent of respondents pointed to a non-technical executive, such as a CEO, as the primary “champion” for AI ethics, a sharp uptick from 15 percent in 2018—revealing a radical shift in the roles […]. The post AI ethics responsibility shifts from tech silos to broader executive champions in the C-suite appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
MAY 5, 2022
These days, most parents grew up with computers or even mobile devices, which means they’re a lot more likely to get their information online instead of by reading magazines or books. These younger parents are different from their older counterparts simply because technology became a crucial element of their daily lives, and companies that don’t […].
PRSay
MAY 4, 2022
When “ CODA ” won Best Picture at this year’s Academy Awards, the movie shone a light on the experiences of deaf people. “CODA” became the first film with a predominantly deaf cast to win the honor while cast member Troy Kotsur was the first deaf male actor to win an Oscar. (Co-star Marlee Matlin was the first deaf performer to earn an Academy Award, receiving Best Actress for “ Children of a Lesser God ” in 1987.
Agility PR Solutions
MAY 6, 2022
Companies that have managed to score the coveted media coverage that many other businesses have tried to achieve for a long time aren’t at the end of their journey. In fact, generating positive media coverage is just one of the many steps that companies need to take in their promotional campaigns. There are plenty of […]. The post 3 ways to capitalize on media coverage appeared first on Agility PR Solutions.
PR for Anyone
MAY 4, 2022
In this segment on Good Morning Washington on Try it Tuesday, I share six cutting-edge, must-have kitchen gadgets. From cooking eggs, to easily opening jars, to easy ways to eat healthy. You won’t believe what I make in a toaster at the end. How often have you tried to peel an egg and you end up taking off half the whites or you get that funky layer of peel?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
MAY 4, 2022
With the advent of the internet and social media, technology PR has become increasingly complex. In addition to traditional media outreach and promotion, technology PR professionals now have to be skilled at digital marketing and social media promotion and be adept at explaining and demonstrating the latest technological innovations in a way that people can […].
Prowly
MAY 6, 2022
Prowly #PRChat is where you can turn a couple of minutes into an informative and productive break from your day by discovering what representatives from different parts of our industry think about various topics. Today it’s Michelle Garret, freelance writer and Digital PR consultant helping brands with just about every form of the written word […].
Agility PR Solutions
MAY 1, 2022
Customers who feel a strong connection to your business are more likely to stay loyal to you, purchase more of your products or services, and recommend you to their friends. Customer loyalty is critical, especially when most industries are so competitive. Additionally, it’s a lot cheaper to retain existing customers than attract and convert new […].
PR for Anyone
MAY 4, 2022
We’re all busy so finding things to help with cleaning and repairs is super important. In this segment on Good Morning Washington, I bring in some of my favorites. I’ve never been one to get down on my hands and knees and scrub baseboards. That’s why I love using Baseboard Buddy to basically mop the baseboards. Ceiling fans can get super dusty so check out the fan blade cleaner that acts like a giant dust pocket to clean the blades.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
MAY 2, 2022
Instagram has plenty of great benefits it provides companies that are trying to grow and achieve success in their marketing efforts. There are several incorporated features inside the Instagram ad platform that allow companies to create strong campaigns, reach their consumers, track the performance of their promotional efforts, and generate insights.
Prowly
MAY 3, 2022
Crises come in all shapes and sizes, but we see three types of situations the most. First, there is the known crisis, where you know something terrible will happen and have some time to plan for it. Second, there is the unknown crisis, where something comes from nowhere and blindsides you. And third, there is […]. The post 7 Qualities of Personal Branding That Define Crisis Management appeared first on Prowly Magazine.
Agility PR Solutions
MAY 4, 2022
From short-term COVID response to long-term working reality, remote work isn’t going anywhere. And the pandemic-driven necessity of the past 2 years was only the beginning. Something is happening in the world of work. Perhaps we shouldn’t be surprised; these evolutions happen every century or so. The early twentieth century, with the gradual thinning out […].
PR for Anyone
MAY 4, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
MAY 3, 2022
Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Instead, various ideologies have developed over the last century or so, each attracting its own sphere of study and academic support. Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public co
Axia PR
MAY 1, 2022
Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. May 2022 – Use Data Decisions for Your PR. Today’s audience is more savvy than ever with myriad options at its fingertips to compare options. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.
Agility PR Solutions
MAY 4, 2022
New research from next-gen data privacy rights management firm CYTRIO reviews the state of companies’ readiness to comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the European Union’s General Data Protection Regulation (GDPR). As of March 31, 2022, the findings uncovered that 90 percent of companies are not fully […].
Culpwrit
MAY 2, 2022
By Angela Null If you had asked me where I see myself in twenty years two decades ago, I would have confidently responded, “dancing, teaching, or owning a studio.” I never imagined that I would attend, or furthermore graduate from a university. Today, I am 34 years young, and if you asked me the… Continue reading How a Former Professional Ballerina Became PRWeek’s Outstanding Student 2022.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
MAY 2, 2022
We are back with another #MediaMonday! It’s Corey La Russo, the host of Arizona’s first horse racing radio show, “Post Time,” which now has more than 200,000 listeners nationwide. Find out more about him in today's post!
Axia PR
MAY 2, 2022
Make your days more productive with a simple list. In today’s workplace, it can be easy to feel overwhelmed. From meetings to constant emails, losing focus on what you should be doing is simpler than people would like to admit. This can happen in any part of a company, from the company’s leaders to its interns. At times, it can feel like you’re simply reacting to others’ issues instead of completing goals.
Agility PR Solutions
MAY 1, 2022
Recently released research from dynamic offer platform Formation offers insights for brands to transform their loyalty programs from a mass, earn-and-burn model to a gamified, personalized experience that creates stickiness and drives revenue from loyal customers. Loyalty programs should incentivize customers to more deeply engage with a brand by making purchases or taking specific actions, […].
PRSay
MAY 6, 2022
With the internship season on the horizon, PRsay asked agency leaders from PRSA’s Counselors Academy for their thoughts on what makes a strong program. For more on creating successful internships, please visit the May issue of Strategies & Tactics. “Interns represent the future of our profession. It’s not only the right thing to do; it makes good business sense to have a strong internship program.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
5W PR
MAY 6, 2022
PR is a necessary part of most companies, and fintech companies are not an exception. When PR strategies are well-executed, they can help with the growth of the company. PR is all about sharing the right information with the right people and at the right time. If a fintech company is not able to communicate with their potential clients or customers, then the chances for its success dwindle.
Culpwrit
MAY 6, 2022
By John Millen Congratulations on your college graduation! You might have heard amazing commencement speeches with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice. You should follow your dreams. But as a veteran… Continue reading Career Advice for New College Graduates.
Agility PR Solutions
MAY 1, 2022
Having a good public relations strategy is important for marketing and maintaining a positive reputation for any business. Law firms are no different in this regard, as keeping up a strong image for the firm is crucial for an effective legal strategy. Litigation public relations differs in some ways from standard public relations strategies, as […].
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