ImPRessions - Crenshaw Communications
APRIL 18, 2022
As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. One of the most effective ways to do so is through email.
Agility PR Solutions
APRIL 17, 2022
The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your pitch needs to stand out among media outlets. Collectively, these tips […]. The post 6 suggestions to keep in mind when pitching the media appeared first on Agility PR Solutions.
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Business Wire
APRIL 19, 2022
Last year was exceptionally busy for the global IPO market, seeing more activity than any year in the last 20. According to Ernst & Young’s annual global IPO report , there were 2,388 IPO deals in 2021, representing a 64% increase year-over-year from 2020. Of these, 416 listings were on the primary United States exchanges (NASDAQ and NYSE). Additionally, a record number (613) of special purpose acquisition companies (SPACs) went public in 2021, raising more than $162 billion in gross proceed
Ronn Torossian
APRIL 21, 2022
PR is about building a positive and interesting narrative for a brand. A PR campaign is an effort to achieve a goal with the help of strategic messaging to a target audience. It includes a series of activities that have a specific objective and which are usually time-bound. As with any other campaign, a PR […]. The post PR Campaign Essentials appeared first on.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Prowly
APRIL 21, 2022
Prowly #PRChat is where we share the thoughts, ideas, insights, and more from a diverse group of leaders in our field. Want to know what everyone will be talking about in a few months? Read about what these people are talking about today. This time, it’s Andrea B. Clement, Head of Clem.co LLC Media and […]. The post Prowly #PRChat with Andrea B.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
APRIL 21, 2022
Nelson Mandela said that education is the most powerful weapon you can use to change the world. As someone who has earned their APR and Ph.D. credentials, I wholeheartedly agree. But, for me (as I’m sure for others), the concept of education goes far beyond the walls of a classroom and is not determined by any particular age bracket. In its essence, lifelong learning is exactly what it sounds like: Continuously taking advantage of and pursuing opportunities in a wide range of activities and sett
Ronn Torossian
APRIL 18, 2022
It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. That’s especially true for Instagram, which is a platform that has drastically changed since it first became popular with consumers. This creates a number of different challenges for many businesses, such as choosing the […].
Prowly
APRIL 19, 2022
The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds. Somehow, though, irrelevant pitches and bad press releases are still among the most common […]. The post How to Turn a “Boring” Press Release Into a News Story appeared first on Prowly Magazine.
Agility PR Solutions
APRIL 17, 2022
Developing a modern PR strategy is an important first step in any public relations campaign, but it’s critical to remember that a good plan only gets you started. Next comes the hard work of developing strategies for your plan. Your PR strategy may include multiple tactics like pitching stories to the press, events, social media […]. The post 7 ways to create a modern PR strategy for your brand appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Communications Conversations
APRIL 19, 2022
In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. Hey everyone. It’s the Social Media Intern. They gave me the Twitter password. Might mess around and make a thread, idk. ??. — Southwest Airlines (@SouthwestAir) April 13, 2022. Of course, the marketing community was all over this. In fact, this thread by Morning Brew’s Jack Appleby claims that 50 marketers in a recent Twitter chat thought the tweet thread was a complete joke, a
Axia PR
APRIL 19, 2022
Steve Boehler discusses what the CMO job consists of and what characteristics make a great CMO. If you’re enjoying the vodcast, would you please share it with others and leave us a review ? Guest: Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.
wiredPRworks
APRIL 20, 2022
Have you ever read a book that completely changed your life? It’s hard to estimate the effect David Meerman Scott’s work has had on my work. In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition.
Agility PR Solutions
APRIL 18, 2022
Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. While it has constantly adapted to new tastes and modes of listening, its core goals—to entertain and inform—have never changed. One of the most significant changes has been the shift from local radio stations to nationwide […]. The post The power of local radio: Why PR can’t ignore this media opportunity appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Steve Barrett on PR
APRIL 21, 2022
PR firms are thriving in a world that is increasingly reliant on the high-level services they offer — but agencies are strangely reluctant to use the traditional nomenclature when they go to market.
Sword and the Script
APRIL 19, 2022
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space.
Shift Communications
APRIL 19, 2022
By Kristin Villiotte, Vice President, Healthcare. Healthcare in the metaverse? To many, that sounds like something out a sci-fi movie, conjuring up images of robots administering medication or avatars of doctors dispensing automated virtual advice. In reality, we’re already living in a version of the metaverse. Metaverse is simply a term to describe the evolution of the digital world into one that is even more immersive and interconnected.
Agility PR Solutions
APRIL 17, 2022
While sustainability is now a strategic priority for retail businesses, the vast majority are failing to make meaningful progress, new research from global management consultancy Boston Consulting Group (BCG reveals. The retail industry must work harder and faster to make a meaningful impact to deliver on climate change commitments, according to the firm’s new in-depth study, […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
5W PR
APRIL 18, 2022
While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences.
Solo PR Pro
APRIL 19, 2022
I had the chance to talk pricing with Chip Griffin and Brad Farris on the Small Agency Talk Show. Pricing is always a hot topic for freelance PR professionals and Solo PR Pros. We worry about setting the right price, properly accounting for the scope of work and ensuring clients see the return on their investment. However, we miss fundamentals that really matter.
HMA Public Relations
APRIL 18, 2022
We are back with another #MediaMonday! Today's feature comes to us from Jen Fifield, the Arizona reporter for Votebeat, a nonprofit newsroom dedicated to local and nonpartisan coverage of election administration and voting access. Learn more about her!
Agility PR Solutions
APRIL 19, 2022
Every day you have to deal with issues at your company. Most of the time, problems are relatively easy to resolve. Occasionally, you will face a crisis. You need to respond appropriately, whether it’s a personal data breach or a rebranding gone wrong. A crisis communication strategy can help you avoid costly missteps and get […]. The post 4 things every crisis communication strategy should include appeared first on Agility PR Solutions.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Culpwrit
APRIL 18, 2022
By Jeff Leshay How do you feel when you’re asked to give a presentation? Does this fill you with positive energy, or does it spark a tense, uneasy feeling in your gut? If the thought of presenting gives you the jitters, you can count yourself among the majority of people who fear public speaking,… Continue reading Fear Not! You CAN Manage Those Presentation Jitters and Start Strong.
Bianchi Biz Blog
APRIL 18, 2022
I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. I manage of staff of six fantastic editors who produce enough great material to make every day to make my job look easy. Can you tell us what types of stories, trends or issues are on your radar now?
HMA Public Relations
APRIL 20, 2022
Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post.
Agility PR Solutions
APRIL 21, 2022
The world of public relations forms the backbone of business. Whether you work for a law firm or an insurance company, you are the liaison between your organization and the general public. Being able to do your job effectively spells success for your company. Along those lines, here are six tips to help you succeed […]. The post 6 tips to be the best PR professional you can be appeared first on Agility PR Solutions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Axia PR
APRIL 20, 2022
Ace an in-person news interview by following these PR pro tips. Whether you are doing a live, in-studio interview or an interview on Zoom or Skype, you must prepare for it. For in-person news interviews, these are the best ways to prepare before arrival and on the day of the interview.
PRSay
APRIL 18, 2022
Talented PR pros “have a vast array of opportunities to choose from right now,” said Christina Stokes. “The PR profession is respected, and it’s necessary in this day and age.” Still, even as the “Great Resignation” helps drive demand for talent, PR job-seekers face intense competition. Stokes, senior vice president and director of talent acquisition at Rubenstein in New York, was the guest on April 14 for Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn.
HMA Public Relations
APRIL 21, 2022
Connecting with target audiences and communicating effectively is essential as a business. Read more from Scott Hanson on how one doggie day-care is doing just that with its signs.
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