Sat.Apr 16, 2022 - Fri.Apr 22, 2022

The Follow-Up Pitch: PR Tips On Getting It Noticed

ImPRessions - Crenshaw Communications

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day.

6 suggestions to keep in mind when pitching the media

Agility PR Solutions

The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable.

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10 podcasts PR pros recommend

PR Daily

Here’s a rundown of some of the favorite audio programs from participants in our Day in the Life series. Podcasts can be a great way to stay abreast of industry trends and national news. That’s why we regularly ask our community about their favorite shows for learning about communications and PR.

2021 IPO Highlights and What to Expect in 2022 | Business Wire Blog

Business Wire

Last year was exceptionally busy for the global IPO market, seeing more activity than any year in the last 20. According to Ernst & Young’s annual global IPO report , there were 2,388 IPO deals in 2021, representing a 64% increase year-over-year from 2020.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

PR Campaign Essentials  

Ronn Torossian

PR is about building a positive and interesting narrative for a brand. A PR campaign is an effort to achieve a goal with the help of strategic messaging to a target audience. It includes a series of activities that have a specific objective and which are usually time-bound.

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Influencer marketing has a language problem. Let’s solve it together.

PR Daily

It’s time to retire terms which fail to reflect our industry’s values. Amplifying influencer-created content has always been an important part of the work we do in influencer marketing.

How comms teams can stay ahead with prediction: Home Depot analysis

NewsWhip

In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time.

Top Instagram Challenges for Companies

Ronn Torossian

It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. That’s especially true for Instagram, which is a platform that has drastically changed since it first became popular with consumers.

The power of local radio: Why PR can’t ignore this media opportunity

Agility PR Solutions

Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. While it has constantly adapted to new tastes and modes of listening, its core goals—to entertain and inform—have never changed.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How brand journalism is changing, according to TD Bank’s Chad Mitchell

PR Daily

The VP of corporate & public affairs and head of content & digital platforms for the Canada-based bank shares his secrets for brand journalism in 2022. You can trace the evolution of the modern brand journalism playbook through Chad Mitchell’s career.

Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. Hey everyone. It’s the Social Media Intern. They gave me the Twitter password. Might mess around and make a thread, idk. ??. Southwest Airlines (@SouthwestAir) April 13, 2022. Of course, the marketing community was all over this.

What Are the New Rules of Marketing and PR?

wiredPRworks

Have you ever read a book that completely changed your life? It’s hard to estimate the effect David Meerman Scott’s work has had on my work. In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”.

7 ways to create a modern PR strategy for your brand

Agility PR Solutions

Developing a modern PR strategy is an important first step in any public relations campaign, but it’s critical to remember that a good plan only gets you started. Next comes the hard work of developing strategies for your plan.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

In AP style, don’t capitalize these words

PR Daily

Here are some of the common mistakes for writers on capitalization. Capitalization looks fancy and makes things seem important. But if you’re following AP style, chances are you’re overusing those big letters.

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year.

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Prowly #PRChat with Andrea B. Clement, Head of Clem.co LLC Media

Prowly

Prowly #PRChat is where we share the thoughts, ideas, insights, and more from a diverse group of leaders in our field. Want to know what everyone will be talking about in a few months? Read about what these people are talking about today. This time, it’s Andrea B. Clement, Head of Clem.co

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Most retailers are failing to meet their sustainability targets, but there are reasons for optimism

Agility PR Solutions

While sustainability is now a strategic priority for retail businesses, the vast majority are failing to make meaningful progress, new research from global management consultancy Boston Consulting Group (BCG reveals.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How PR firms can improve security measures amid the uptick in cyberattacks

PR Daily

Simple tips to help protect yourself and your clients. Over the past few weeks, the world has watched the Ukrainian-Russian crisis evolve into a significant conflict, impacting hundreds of thousands of people and businesses. After the conflict broke out, U.S.

Netflix, comms crises, and Elon Musk’s Twitter offer: Daily Spotlights for the week of April 18th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of April 18th. This week, Netflix faces a loss in subscribers and a stock price crash. If you’d like to subscribe to the newsletter itself, you can do that here. Apr 18th: Companies accused of profiteering from inflation.

How to Turn a “Boring” Press Release Into a News Story

Prowly

The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds.

4 things every crisis communication strategy should include

Agility PR Solutions

Every day you have to deal with issues at your company. Most of the time, problems are relatively easy to resolve. Occasionally, you will face a crisis. You need to respond appropriately, whether it’s a personal data breach or a rebranding gone wrong.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

These are the top tools for monitoring the media, according to new Ragan survey

PR Daily

Comms pros share what they’re using to track media mentions and brand reputation in our 2022 Communications Benchmark Report. When it comes to measuring media mentions, there are many tools that brands can choose from.

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#MediaMonday – Jen Fifield

HMA Public Relations

We are back with another #MediaMonday! Today's feature comes to us from Jen Fifield, the Arizona reporter for Votebeat, a nonprofit newsroom dedicated to local and nonpartisan coverage of election administration and voting access. Learn more about her! Media Monday jen fifield

Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website.

6 tips to be the best PR professional you can be

Agility PR Solutions

The world of public relations forms the backbone of business. Whether you work for a law firm or an insurance company, you are the liaison between your organization and the general public. Being able to do your job effectively spells success for your company.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

3 business mistakes for PR entrepreneurs to avoid

PR Daily

For emerging agency leaders, these errors could hinder crucial growth. Whether you’re starting a public relations business or are a PR entrepreneur already, you likely already know this type of work is not for the faint of heart — both PR industry work and being an entrepreneur!

What is a Brand Story?

HMA Public Relations

Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post. Public Relations What is.Wednesday Brand Brand Loyalty brand story

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The Importance of Lifelong Learning

PRSay

Nelson Mandela said that education is the most powerful weapon you can use to change the world. As someone who has earned their APR and Ph.D. credentials, I wholeheartedly agree.